Sarofsky Principal and Govt Inventive Director Erin Sarofsky and Mike Matusek, Founder and Colorist at Nolo Digital Film, are very proud to announce their new strategic partnership.
Having simply relocated into Sarofsky’s state-of-the-art studio in Chicago’s West Loop, Nolo is now additionally sharing Sarofsky’s customer support and manufacturing sources.
As a key a part of this new association, Sarofsky’s Managing Director/Govt Producer Steven Anderson and Head of Manufacturing Joel Signer will share oversight on manufacturing for each corporations. This distinctive collaboration seamlessly combines the choices of two visionary artist-owned manufacturing entities.
Shifting ahead, Nolo’s top-tier abilities stay devoted to delivering distinctive coloration grading and digital intermediate mastering providers to each in-studio and digital shoppers, catering to the distinct necessities of the promoting and leisure industries. Whether or not solely for coloration, or together with Sarofsky’s elite artistic and/or ending pipelines, Chicago’s dwelling for premier coloration lives on at Nolo.
Nolo’s Colourful Historical past and Future
Again in 2007, when Matusek grew to become a Companion and Colorist at Nolo, he had already earned a robust following. Primarily, the color-grading artistry he supplied for high-profile commercials and have movies at i-cubed saved many consumers coming again.
His persevering with legacy as colorist for filmmaker Steve James started in that period, and since then, Matusek’s prolific collaborations with much more advert and leisure trade leaders have saved him and his colleagues on the prime of their sport.
Together with coloring many Tremendous Bowl spots, Nolo’s intensive credit additionally embody deep involvement with current, high-profile restorations for Orson Welles’ “The Chimes at Midnight” and Tobe Hooper’s “The Texas Chainsaw Bloodbath,” and coloring Steve James’ newest venture with ESPN Movies, which debuted at this yr’s SXSW Pageant.
“As an artist-driven studio targeted solely on color-grading commercials and have movies, we’re very happy with the whole lot we’ve achieved up to now,” Matusek started. “Whereas we’re a small studio, we all know our expertise and providers are world-class.”
Along with Matusek, Nolo’s core abilities embody Senior Colorist Elliot Rudmann and Shade Assistant Kathleen Younger. “With Elliot onboard since 2009 and Kathleen’s presence since 2016, we now have nice continuity collectively as a staff,” Matusek continued.
“In a enterprise the place change and turnover are constants, we’re particularly proud to have been in a position to keep collectively, and in prime type, for our shoppers,” added Rudmann. “We really feel this new association with Sarofsky is a dream come true for everybody concerned.”
Amongst Nolo’s scores of VIP shoppers, Sarofsky has been a frequent collaborator since its launch in 2009. Through the years, a lot of Sarofsky’s largest tasks have been coloured by Nolo artists, together with final yr’s principal title sequence for the Apple TV+ authentic sequence, “WeCrashed.”
For Erin Sarofsky, the rationale for this strategic partnership is multifaceted. First, she is aware of first-hand that Nolo’s boutique color-grading experiences produce glorious outcomes, whether or not remotely or in-studio.
The truth that Nolo’s abilities are each distinctive and humble additionally stands out to her.
“Moreover,” she defined, “having Nolo within the studio whereas our artists are designing, enhancing, and animating will improve the alternatives for collaboration in any respect phases of the method… which is a pleasant evolution. Sarofsky and Nolo additionally share passions for industrial and leisure tasks, which has helped each corporations stand out, particularly in Chicago.”
Sarofsky continued, “Along with Mike and his staff, we see this as a possibility to work with elite design, VFX, edit, end – and now coloration – all underneath one roof. Placing sensible creatives collectively is what Sarofsky is all about. We don’t simply add know-how, we add artists who deliver their factors of view and views to the artistic course of. Mike and Elliot do exactly that, and can make our inner artistic conversations that rather more knowledgeable and sturdy.”
Steven Anderson additionally shared his ideas on the brand new paradigm.
“Constructing on our historical past of collaborations between Sarofsky and Nolo by teaming-up is a pure development,” he mentioned. “Additionally, having the Nolo staff right here will likely be nice for our artists and the producers to work with and be taught from. This collaboration rounds out our ending capabilities as effectively, making us stronger and much more beneficial for all of our shoppers.”
About Nolo
Primarily based inside Sarofsky’s state-of-the-art studio in Chicago’s West Loop, the acclaimed color-grading experience of Nolo Digital Movie now operates in strategic partnership with one-stop cross-media manufacturing firm Sarofsky. Nolo’s top-tier abilities stay devoted to delivering distinctive coloration grading and digital intermediate (DI) mastering providers to each in-studio and digital shoppers, catering to the distinct necessities of the promoting and leisure industries. Whether or not solely for coloration, or together with Sarofsky’s elite artistic and/or ending pipelines, Chicago’s dwelling for premier coloration lives on at Nolo.
About Sarofsky
Director, artistic director, and designer Erin Sarofsky kick-started Sarofsky in 2009 and fashioned a bunch of terribly proficient makers who’ve been offering their providers to leaders within the promoting and leisure industries worldwide. In the present day, Sarofsky’s makers use animation, visible results, movement design and live-action to collaborate with clients from idea to supply, producing work that’s visceral, modern and numerous. With artistry that encapsulates in-house lengthy format, elegant commercials, model movies, title sequences and far more, Sarofsky’s popularity for breakthrough design, its confirmed multi-media manufacturing experience, and its fabulous Olson Kundig-designed studio in Chicago’s West Loop all represent key elements of the attraction.
