Human Vs AI’s Subsequent Experiment: Recreating An Apple Video
Human Vs AI has been a brilliant thrilling marketing campaign for us right here in Group Steve. Proper from once we first ideated on the idea of recreating fashionable adverts, to exploring loopy (nearly not possible) concepts and eventually bringing our first video out, we had a tremendous journey!
And, our first video of the collection – The Budweiser Advert recreation, was liked by the Steve person group, AI fans and content material creators alike.
For our subsequent video, we went in the hunt for numerous use-cases to discover and we zeroed down on one in every of our largest inspirations in terms of tech model content material – Apple!
Apple is, in some ways, the OG tech model that introduced performance and the artwork of storytelling collectively like by no means earlier than. Their design philosophy, their imaginative and prescient, the character of their founder, their reference to the person group, the entire Apple expertise…..it’s all a part of a extremely sturdy narrative that feeds into the model that Apple is.
Whereas Apple has some wonderful movies throughout its channels, the video we selected for Human Vs AI is a format that is likely one of the hottest ones for any tech model – An explainer video!
From Apple’s “Open” marketing campaign, we picked this stunning, impactful video that spoke concerning the very pertinent matter of Variety & Inclusion on the office. And with simply the script of the unique video in our arms, our experiment started!
Right here’s how that went-
Wasn’t that incredible? Let’s delve deeper into the totally different facets of AI videomaking that we noticed on this experiment:
1. The time comparability between human-made video and AI-made video was drastic. AI lowered the turn-around-time of going from script to ultimate video to minutes whereas conventionally we’d like a number of weeks to create a video from scratch.
2. AI automates numerous heavy-duty steps in videomaking like storyboarding, discovering actors, taking pictures, modifying and audio observe syncing. For this video, we used the unique audio observe from Apple’s video that has a voice-over included. However, in different circumstances, even pre-synced voice-overs could be generated by AI, in a number of languages no much less!
3. Whereas Apple’s D&I-focussed video rightfully consisted of individuals from numerous backgrounds, our AI device provided a lot extra variety of visuals as compared. We might embody many extra nuances of being a various human-kind by the intensive media library that’s built-in into Steve.
4. As an extension to the earlier level, the visuals in our AI video confirmed way more artistic expression in lots of scenes.
For instance, this scene the place the script is speaking about what an open thoughts can do, Steve’s number of visuals is powerful and layered with which means. It doesn’t take away from the truth that the human alternative of visuals are wonderful too, however with AI, there are exponentially extra choices.
5. Though the price of video making is sort of depending on whether or not it’s executed in-house, given to an company, a freelancer or some other specialist, AI-made movies undoubtedly value a lot lesser than any of the traditional choices. For this video, a Steve plan of $80 was utilized and there was no different further cost that incurred.
On the entire, it was tremendous cool to recreate the video content material of a model that has been our inspiration for the reason that starting. Apple’s authentic video is unquestionably distinctive to the model. However, for companies that wish to elevate their storytelling similar to Apple however can’t allocate big budgets, AI instruments like Steve are the proper decisions. With out compromising on the standard or the storyline, AI let’s you optimize your content material creation like by no means earlier than and this has been reiterated with our newest Human Vs AI video too.
