Insomniac and GHOST Unveil Landmark Power Drink Partnership at EDC Las Vegas 2023

Two powerhouses of their respective industries, GHOST and Insomniac Occasions, have joined forces for a singular multi-year partnership.

As a part of the deal, GHOST, a life-style model that spans sports activities vitamin merchandise, vitality drinks, dietary dietary supplements, merch and attire, formally turns into the unique vitality drink associate for all Insomniac festivals and experiences all through the USA.

GHOST activated its model at this yr’s EDC Las Vegas pageant, that includes a restricted version taste packaged in a colourful, EDC-themed can design. The collaboration goes past the mere presence of a tasty vitality drink on the occasions, nevertheless, encompassing partaking onsite activations and branded experiences.

“Authenticity is undefeated. The GHOST story has all the time been about discovering alternatives to mix actual ardour with partnership. Working with the revolutionary Insomniac crew to carry new vitality and a deeper stage of collaboration to EDC Las Vegas and all Insomniac occasions is a dream come true. This partnership is the start of a protracted relationship, and as Headliners ourselves, we will not wait to have a good time with everybody all weekend,” stated Dan Lourenco, CEO and Co-Founding father of GHOST®, emphasizing the importance of authenticity on this partnership.

At EDC Las Vegas, GHOST took over a first-rate bar house on the pageant’s Rainbow Highway, guaranteeing that Insomniac’s many “headliners” had quick access to their vitality drinks. The life-style model’s merchandise have been additionally out there at varied areas all through the fest, together with the Marquee SkyDeck, Camp EDC, Lodge EDC and Maverick Helipads.

“We’re all the time looking out for companions who can carry recent and thrilling parts to our experiences,” added Pasquale Rotella, Founder and CEO of Insomniac. “That is why it is really superb to crew up with GHOST. By combining GHOST’s rising presence with Insomniac’s in depth lineup of festivals and occasions, we’re making a dynamic collaboration that may elevate the pageant experiences of our Headliners all through your entire yr.”

Roughly 500,000 folks attended EDC, Insomniac’s flagship music pageant, this yr on the Las Vegas Motor Speedway from Could 19-21. The occasion coincided with the thirtieth anniversary of its commemorated promoter.

That includes 9 phases in addition to numerous artwork vehicles and secret events, EDC Vegas 2023 was explosive. Superstars corresponding to Martin Garrix, Tiësto, David Guetta, Armin van Buuren and extra took the decks this yr, which was filled with highlights—and life. Alison Wonderland threw down while being nine months pregnant and a lady gave birth after going into early labor throughout Zedd’s efficiency.

Yow will discover out extra about GHOST by way of the corporate’s website.