Following a banner 12 months with the addition of EP Cameron Grey, a collaboration with Brooklyn-based gallery Art Cake, and profitable celebrity-driven promoting campaigns for Coke, White Fort, and Adidas, design-led content material creation studio Ataboy is as soon as once more cementing its dedication to storytelling and uplifting the humanities neighborhood by debuting the “A Portrait Of An Athlete” sequence.
A novel collaboration between Olympic athlete Natoya Goule and NYC-based celeb graffiti artist Sen2 (Sandro Figueroa Garcia) that celebrates their shared dedication to their respective crafts, “A Portrait Of An Athlete” is conceived, actualized and directed by Ataboy’s Corydon “Cordy” Wagner.
With this sequence, Wagner aimed to create impactful items of content material impressed by his love of each sports activities and artwork, which led him to World’s Biggest, an unique video content material platform specializing in content material of, by and for the world’s best athletes, based by main promoting artistic alum Bob Ciosek. With World’s Biggest on board, Wagner then tapped Sen2 to create the portrait, documenting his course of by way of movie.
“What’s most fun to us about creating this sequence of movies is the fusion between the dedication and laborious work of athletics and artwork,” Wagner explains. “There’s a deep similarity between the 2, regardless of them being completely different passions. On some stage, you give every little thing to it. And past this single story, we’re planning a complete sequence of portraits for athletes by beloved artists. Via this, we’re hoping to create completely different partnerships, convey consciousness to charities which might be vital to those athletes, and total have fun the artwork of athleticism.”
With over 10 years of expertise directing commercials everywhere in the world for manufacturers like GAP, Sony, Samsung, and Microsoft, Wagner is drawn to discovering the deeply human facet of any story. As a director, he believes that there isn’t a such factor as a “small story” — even the private will be heroic. Wagner works throughout a variety of mediums together with commercials, brief movies, music movies, and documentary — the “A Portrait Of An Athlete” sequence being the newest of his efforts to artfully doc many alternative topics.
To take this collaboration with World’s Biggest even additional, the model will launch a restricted version Natoya Goule x Sen2 hoodie that includes the portrait to accompany the sequence. The hoodie shall be obtainable for buy by way of numerous channels in addition to at Sen2’s upcoming pop up retailer in Stamford, CT. Ataboy can also be partnering with blockchain-based buyer expertise platform DropYacht to show the hoodie into an unique NFT.
Ataboy is planning to proceed the sequence with new topics within the coming months. Founder/Artistic Director Vikkal Parikh notes that “A Portrait Of An Athlete” is emblematic of the studio’s dedication to discovering attention-grabbing narratives throughout the larger arts neighborhood.
“This sequence is such a wonderful instance of bringing two disciplines collectively, exhibiting the grit and willpower in each and weaving it collectively into one cohesive story. That’s the place Ataboy actually shines — creating unique content material that tells real tales of wrestle and power. We cherished Natoya’s story, and we’re very excited to proceed bringing tales like this to life in an suave, impactful method.”
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