The aim of promoting won’t have modified that a lot during the last decade, however the method through which we produce, analyze, and distribute it has turn out to be more and more onerous to maintain tabs on. New codecs, platforms, and channels have appeared and are evolving at a loopy tempo, making the trail from asset creation to supply tougher to stroll on daily basis—particularly whenever you’re dealing with video promoting.
Fortunately, there are providers like Peach which might be designed to convey calm to the chaos.
Peach is a video promoting and marketing campaign administration platform that allows manufacturers, businesses, and media house owners to work collectively extra successfully, and to scale back the stress of reaching a worldwide viewers unfold throughout a posh topology of units and codecs. Its aim is to construct simplicity into the creation and distribution of video promoting, or in their very own phrases, “to get adverts the place they must be in the very best high quality with much less faff than ever.”
And we’re thrilled to announce that Peach has constructed and launched an integration with Body.io. This integration enables you to shortly switch recordsdata which were authorized in Body.io on to Peach for advert supply and distribution. Not solely does this save a big quantity of effort and time—serving to you to satisfy deadlines and get extra out of your day—it additionally reduces the type of expensive errors that may happen when manually downloading and re-uploading authorized recordsdata for advert campaigns.
By operating your video advert manufacturing workflow from Body.io via Peach, you may work with the reassurance that solely authorized recordsdata transfer down the road, and that your media is barely seen by the individuals who have to see it. Extra safety, higher high quality management, on-time and on-target.
In line with Elena Sanz, post-production producer on the UK arm of worldwide artistic company, Engine, it’s a game-changer. “The entire workflow is now a lot extra streamlined,” she enthuses. “Information can go immediately from Body.io into Peach with out having to obtain and reupload them between providers, saving us time in order that we will work quicker and extra securely than earlier than.”
As soon as within the system, Peach then tracks and manages your belongings all through the workflow cycle, permitting you to interchange or replace media when required, and making certain that you just at all times know who has what, and what’s gone the place all through every marketing campaign. It can additionally guarantee that the format is accurately matched to the meant vacation spot—no matter it’s cellular, OTT, or broadcast.
The result’s a clean, automated workflow that takes your creativity from ideation to distribution quicker and extra securely than ever. As Peach CEO Ben Regensburger places it, “This is a crucial transfer for us and one other key element in fulfilling Peach’s aim—to assist repair how promoting works.”
And who doesn’t need a chunk of that?
The Peach integration with Body.io is simply one of many 1000’s of how you may customise and automate your workflow. Wish to streamline your effectivity and make your staff extra artistic? Try our full list of partner integrations.
