Take into consideration the proper sandwich.
Layers of contrasting and complementary flavors and textures mixed to shock, delight, and nourish you abruptly, in an easy-to-consume bundle.
It’s that very same recipe that makes LA-based Sandwich so profitable. The brainchild of founder and inventive director Adam Lisagor, Sandwich is the a lot sought-after artistic company finest identified for his or her unconventional strategy to commercials and explainers.
By pairing substances like acquainted conditions with a beneficiant serving to of humor, they take the complicated tales from tech shoppers like Slack and Descript to manufacturers like Purple and Lyft and rework them into digestible bites.
On this installment of Made in Frame, we delve into their script-to-screen course of to find out about how they create one satisfying video after one other.
A full-meal deal
Sandwich’s reel is overstuffed with a who’s who of top-shelf manufacturers together with Starbucks, Rothy’s, Rakutan, Groupon, TrueCar, Warby Parker, and so many extra.
Based on submit producer Janelle Domek, at any given time Sandwich juggles someplace within the neighborhood of 20 initiatives in varied levels of manufacturing.
Functioning as company, manufacturing firm, and post-production studio, they deal with actually the whole lot from idea to supply. It’s why they respect utilizing instruments that give them a frictionless end-to-end workflow that will get them to the artistic work quicker.
Adam, who began within the enterprise at a time when movie was nonetheless the dominant methodology of seize on the greater finish of manufacturing, remembers what it was wish to be a PA hustling cans of authentic digital camera adverse to a lab for processing.
Later, as an on-set editor, he recollects, “We had a BNC connector popping out of the video faucet on the movie digital camera. Then I had an A/D converter that went into my laptop computer. The picture regarded actually gross, however again in 2005, 2006 it was dazzling that you would do this in Premiere or Closing Lower. After which I keep in mind that you would shoot one thing and perhaps get a DVD of dailies again the following day. But it surely was barbaric in comparison with what you are able to do in the present day.”
It’s why Adam instantly noticed the worth of the Body.io Digicam to Cloud (C2C) workflow.
They not too long ago used it on their manufacturing for cybersecurity client ExtraHop, and allow us to observe as they tried it out for the primary time with two completely different items capturing concurrently.
From the set, Adam says, “We’re capturing within the subsequent room, and I am going to my telephone in Body.io and there it’s! It simply occurred instantaneously. If you happen to advised this to the teenage me, I might faint as a result of it might blow my thoughts.”
Paul O’Mara, assistant editor, elaborates on one other manner wherein the impression is instant and tangible.
“Sandwich hires in a single day editors, which is how I began out. Till now, we’d shoot all day after which I’d wait on the workplace for somebody to ship a drive. I’d be up at evening, ingesting espresso, transcoding the whole lot and prepping the mission so the editor may come within the subsequent morning and begin modifying. With C2C, we received’t want an in a single day editor to prep. The editor can simply get began.”
Proof of idea: Tyler Hymanson was again on the Sandwich workplace whereas the ExtraHop shoot was in progress.
Because the submit supervisor, he’s accountable for ensuring that everybody has what they want for each step of the method from offline to supply—together with VFX, the place it’s particularly essential to make sure that the right parts have been captured.
“I used to be distant, at my workstation, and proper after the digital camera began rolling I noticed clips coming in and I used to be capable of evaluate them, throw them right into a timeline, and take a look at some cuts with the proxies,” he says. “There have been positively some pictures that I needed to see to verify they have been retaining our VFX artists in thoughts as they have been capturing. I may ship Adam a textual content or give a name if I wanted to regulate one thing. That quantity of collaboration can solely make any shoot higher.”
An added layer of creativity
Sandwich started utilizing Body.io once they shifted to working remotely in the course of the pandemic. However since then, they’ve discovered numerous causes to make it an integral a part of their workflow going ahead.
For one factor, it helps them work extra creatively. Because the saying goes, comedy is tough. Setup, timing, supply—all of it has to click on for it to work, and generally even after numerous takes it’s laborious to know whether or not it can all come collectively within the edit as you’ve envisioned. It’s but another excuse why Adam finds Body.io an indispensable device.
“In submit, group is the whole lot,” he says.
“It might probably imply the distinction between discovering that magical take that makes the joke play. There are such a lot of alternatives for error or for the appropriate take to get ignored, and when your instruments assist scale back the potential for error, it’s your probability to show to your self that you simply really arrange all of the items to make it humorous.”
It’s additionally a matter of focus. Streamlining logistics means attending to the artistic a part of the method quicker. “The much less time our staff spends making an attempt to determine a complicated expertise or making an attempt to dig via emails is the extra time we have now to do the issues we really care about, like bringing the work over the end line,” says Janelle.
“In submit alone, we would have between 5 and ten initiatives operating, so day-after-day is a giant day for us. We have been already utilizing Body.io for getting dailies to the editors and VFX staff, and getting shoppers to evaluate work and provides us suggestions. However now with C2C, it’ll be nice as a result of our in a single day editors will have the ability to begin engaged on the stringouts instantly and received’t must be right here all evening. And wherever that we will save time means we’re not stressing on the final minute over a deadline.”
The key sauce
It additionally signifies that Sandwich can higher deal with the excessive demand for his or her providers.
Again when Adam made his first comedic explainer it was for a artistic writing app for Twitter he’d created. As a result of he had a background in filmmaking, he determined to make a video to go together with it. He added some VFX and gave it some “visible dazzle that introduced the expertise to life differently,” he says.
“Then I added a humorousness. The app was high-quality, however the video captured the eye of the tech business, and lots of corporations that have been simply beginning out got here to me to assist them inform their tales in the same manner.”
It was 11 years in the past when Adam first walked into the Sq. workplace with a digital camera in his backpack.
Quick ahead to in the present day. “We do a particular factor and our shoppers are inclined to know the place the worth lies in what we do,” he says. “We would like individuals to concentrate to the message and making it too information-dense is one of the simplest ways to get somebody to tune out. So we attempt to make one thing that’s nutrient-dense and self-contained, however pleasing to the palate.”
These on Adam’s staff possess the identical enthusiasm for the kind of work that Sandwich does. A self-described “Sandwich superfan” who knew she needed to work there even earlier than making the transfer from Chicago to LA, Janelle helps utilizing Body.io as a result of, “it means we will tackle extra work, which is what we love to do.”
Paul agrees. “Something we will do to hurry up our course of lets us be extra artistic and get to the thrilling stuff sooner.”
“We’re concerned in each a part of the pipeline even in submit,” Tyler says. “We would like our work to face out, so we collaborate early on to seek out one of the simplest ways to strategy a mission. I believe the consistency of our high quality is as a result of when concepts are going from the script all the best way to when the finals are exported, the identical eyes are on it with the identical intention. All people’s on the identical web page and in the event you’re not, you may increase your hand and rethink or reorient as a bunch. It’s one thing that I haven’t actually skilled at different corporations.”
Paul echoes Tyler’s evaluation. “It’s like a hive thoughts, or a household. It’s a small staff and all of us put on lots of hats, so we keep away from lots of the artistic conflicts that greater groups expertise.”
A recipe for the long run
So what is going to Sandwich’s recipe for fulfillment appear like sooner or later?
“Body.io makes issues potential that we’ve been dreaming about for a very long time,” Adam says.
“Once I was first on movie units as a VFX coordinator, we took lots of handwritten notes and drew diagrams. There have been digital camera logs and sound logs and script supervisor notes. Why wasn’t there one thing that might deliver all of that collectively and get rid of redundancy? As a result of the tech wasn’t there but.”
With C2C, not solely do all of the video and audio clips feed instantly into Body.io, the recordsdata are wealthy with metadata that features scene and take numbers and timecode that matches the slate, so it turns into simple for anybody with entry to the dailies to seek for a particular take based mostly on script notes.
“We’re capturing two items in the present day,” Adam says, “and I don’t must cross my fingers to wonder if we’ve gotten one thing good. The digital camera feed is in my telephone in a matter of seconds, and I can simply scrub via it in order that I can really feel actually good about what we’re capturing.”
“I’ve a core perception that being knowledgeable at one thing is making errors and correcting them within the minimal period of time. So with C2C, you may see what you probably did, level out what is likely to be poor about it, and proper it. You shorten these loops and also you’re on the best way to the perfect.”
For Tyler, it’s about streamlining their whole workflow. “Body.io provides our creatives lots of what they like. The UI is clear and it’s simple to have opinions and know that everybody is trying on the similar factor,” he says.
“However we additionally use it for all features of our initiatives. We use it for importing and distributing dailies. We use it for colour prep as a result of we will see our recordsdata within the colour areas that we have to. We ship belongings out to our distant VFX artists and colorists and, in flip, once they’re finished with their pictures, they add again as much as Body.io. I curate the whole lot—new variations, new exports, after which remaining QC. And now with C2C, you may shoot wherever and get dailies and never have to fret about transport drives or anything that may go incorrect.”
Paul provides, “The in a single day modifying job has change into extra of a day modifying job. Most likely three hours price of labor has been reduce out of the method as a result of we don’t want to attend for somebody to deliver the footage to the workplace and we don’t must transcode. Something we will do to hurry up our course of lets us get to the artistic stuff sooner, which is what we’re about at Sandwich.”
What’s additionally noteworthy to Paul is that they’ve solely been utilizing Body.io for simply over a 12 months however, “It seems like we’ve been utilizing it for a lot longer. It’s not as if we’re including steps to our workflow—we’re refining it. Everybody who must has entry to the mission, whether or not it’s for sending recordsdata backwards and forwards, or opinions.”
Because the individual accountable for managing the submit course of and the shoppers, Janelle is aware of how very important it’s to avoid wasting time.
“My MO as a producer is that we have now to be quick and environment friendly. So the factor that’s nice about Body.io is that I do know precisely the place the whole lot’s going to be. I do know the place the reduce’s uploaded. I do know the place to search for the whole lot. It’s really easy.”
“Having time is best for our psychological well being, and that’s higher for the corporate as a complete.”
However much more than ease is the peace of thoughts that the Body.io platform brings to the complete crew and course of.
For Adam, it’s instantly figuring out that he’s bought his shot and that the joke will work. For Janelle, it’s figuring out what to anticipate from the shoot in submit and the place to seek out all suggestions on a mission. For Tyler and Paul, it’s figuring out that each asset, regardless of the format or high quality, is out there for each artistic to entry.
And for all of them, it’s figuring out that having the whole lot consolidated in place means they will keep organized and work quicker and extra effectively.
“Body.io helps us save time, and I need to say time is cash however I received’t,” Janelle says. “As a result of actually having time is best for our psychological well being, and that’s higher for the corporate as a complete.”
And right here at Body.io, we’re simply blissful to assist make a greater Sandwich.
Featured picture © Wistia