Who do you flip to in an effort to keep organized when you will have a global leisure firm with workplaces within the EU and america, a consumer roster starting from Sony Footage to Wieden and Kennedy, and are all the time busy creating promoting, music video, and movement image content material on the highest finish of the spectrum?
Caviar, and their post-production department Loom, have turned to Body.io to assist them preserve their quite a few tasks operating easily and effectively. Caviar, with workplaces in Brussels, London, Madrid, Paris, and Los Angeles, and LA-based Loom are just about all the time in manufacturing, which is why Body.io performs a giant half in ensuring they’re getting clear communications from their groups and their purchasers—just about or in any other case.
You possibly can learn on to be taught extra, or watch the 3-minute video case research (under) we shot at their studio. Or, if it had been as much as us, you’d seize a cup of espresso and do each.
Overseeing Loom’s operation is CEO and Govt Producer Corentin De Saedeleer, who relocated from Brussels to assist Caviar’s LA workplace arrange a full-service post-production home tailor-made to their wants.
Adobe Premiere Professional and After Results are the staples for his or her editorial and VFX work, with a DaVinci Resolve suite for shade grading. And, after all, they rent freelancers as wanted to accommodate their quite a few giant tasks—which suggests they are often working in Maya for 3D wants and Nuke for compositing—and have upward of 25 individuals on any given challenge at a time.
“You possibly can inform that Body.io was created by individuals who perceive the inventive course of,” Corentin says. Along with the Premiere Professional and Resolve native integrations, “It’s a toolbox that matches into our complete pipeline, and with the API we will combine with different instruments we use, together with Maya and Nuke.”
Loom’s first order of enterprise is to function Caviar’s in-house post-production resolution. Characteristic movies, together with The Rider and Diary of a Teenage Lady for Sony Footage Classics are among the many long-form tasks they’ve accomplished. However additionally they work with outdoors manufacturing firms, as effectively. Bold music movies, corresponding to Alan Yang’s Pals-inspired piece for Jay Z’s “Moonlight,” and the Dent De Cuir-directed “Bon Appetit” for Katy Perry are current examples.
However maybe one of many largest segments of Caviar + Loom’s day-to-day work is within the industrial sector. Whereas we had been there, they confirmed us considered one of their current spots for Starbucks, by company 72 and Sunny.
Editor Jeff Watterson recollects first utilizing Body.io. “It was instantly intuitive,” he says. “I understood easy methods to use it, how it might be helpful to Loom. There’s no motive for miscommunication anymore—I can shortly get materials to the consumer for approvals, and the largest praise our purchasers give us is that Body.io is all the time constant, dependable, and intuitive.”
Working with a few of the largest businesses on the earth, from Leo Burnett to BBDO to Saatchi & Saatchi, revisions are a reality of life, and whenever you’re coping with as much as 5 rounds of revisions, protecting all of the feedback in a single place and all of the variations so as is important—particularly when the administrators or purchasers are in one other location or already off on one other challenge.
There’s no higher instance as an instance the significance for group and communication than on the large-scale campaigns, which add an exponential stage of complexity.
Lately, Loom labored on a 19-video bundle for United Airways by McGarryBowen.
A tie-in with Spiderman: Far From House, the bundle was designed to supply an entertaining have a look at the protection options for his or her fleet, which needed to be custom-made for various seats, seatbelts, and protocols. Not solely had been there a lot of variations to take care of, there have been additionally a number of key stakeholders from whom they wanted approvals, together with the FAA.
Govt Put up-Manufacturing Producer Terry Huynh relied closely on Body.io to maintain the challenge on observe. “Every thing needed to get cleared with the company, the consumer, and the FAA. Body.io helped us preserve every little thing clear and orderly.”
With suggestions coming from so many alternative sources, Terry additional appreciated having the ability to arrange all of the feedback for the challenge editor. “I used to be capable of consolidate all of the notes from the company, consumer, and director and provides it to the editor—and even to outdoors shade grading or audio homes, when needed.”
Not that Loom ever had any doubts about how Body.io would combine into their workflow, however a challenge of that scale was a complete proof of idea for Terry. “Working with Body.io on this challenge undoubtedly is the mannequin on which our future workflow relies.”
Corentin agrees. “We used to make use of one other collaboration device earlier than Body.io, however since switching to Body.io we’ve seen an enchancment within the velocity and communication with our purchasers.”
And each Corentin and Jeff concur that the brand new range-based feedback out there in Body.io v3.5 is an enormously useful function. “It takes out the paradox once I’m working throughout a scene,” Jeff says. “As quickly as I noticed it,” Corentin provides, “I stated, ‘I would like this!’”
That is precisely the form of suggestions we love getting from our prospects, and we hope that by sharing their story you’ll see how Body.io may help you enhance your workflow—whether or not you’re at a manufacturing home, an company, or working within the many sides of post-production.
