We joined forces with Pablo Alfieri to craft the launch movie for Vivo’s S17 system, with a deal with the White Jade-textured exterior.
Vivo wished one thing new and unseen introduced as a chunk of visible poetry, whereas showcasing the product’s varied distinctive attributes, all in a 45-second, product-centric business.
By way of visible route, they had been seeking to develop the vitality, really feel, and notion of White Jade, and discover the motion of deconstruction.
Conceptually Vivo gave us three key pillars, ‘Expertise’, ‘Humanity’, and ‘Premium’, that wanted to be damaged down into an array of sensations. On high of that, they wished the spot to really feel younger, stylish and alive.
It took time to discover, hone in on the shopper’s imaginative and prescient, and develop an method that will reside as much as it. The expectations had been very excessive and our wiggle room was tight however, as they are saying, limitations open the area for expertise to flourish.
White jade is extremely prized for its pure, translucent look and has been crafted into jewelry and ornamental artwork for hundreds of years. Impressed by the dear stone’s associations with readability and serenity, our method entails deconstructing and reconstructing the cellphone into translucent geometrical configurations and layers. Dynamic lighting, angles and close-up photographs entice the viewer to achieve out and contact the floor of the system.
Pablo anchored his visible method on making a choreography between deconstruction and building that performed seamlessly inside an all-white and virtually completely pure setting. Pablo’s genius shone by way of within the storytelling, as he seamlessly interwove visible poetry with a refined but efficient showcase of the Vivo S17’s technical attributes.
We had been impressed by geometry and the thought of reinterpreting components. Very similar to a exactly crafted artwork set up, we wished to information the viewer by way of seemingly chaotic compositions that had been balanced by the great thing about the frames. Finally, we sought to generate a lovely sensorial expertise.
Combining, compressing, and structuring all of the visible attract with the hard-sell advantages of the product in a 45-sec spot was a problem. Alongside, there’s a lot concurrently at play in CG for cell: textures, supplies, mild, glass, steel, mechanics, and tech, to not point out a white mobile phone in a clear white setting.
We relished the problem and ended up with an outstanding movie full of marvellous, stellar moments. It’s a fantastic piece.
Credit
Shopper: vivo
Manufacturing: Last Frontier
Directed & Produced by Playful
CD: Pablo Alfieri
EP: Agustina Santkovsky
CGI artists: Alex Levinton, Juan Coria, Gonzala Miranda, Macs Riedel, Nacho Velazco, Thais Altes, Sergio Damonte, Jordi Cerda
Submit: Matias Mastrogiano
Music: Facu Capece
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