On the heels of the latest addition of Government Producer Molly Mitchell to its flagship NYC workplace, Identity is now happy to announce the signings of industry-leading skills Laura Martinova and Ronald Koetzier to its directorial roster.
Over the course of 25 years, Identification has established itself as a extremely sought-after, high-end manufacturing studio recognized for imprinting each marketing campaign with individuality in a world of sameness. Persevering with its development with these new signings, the manufacturing firm plans to embark on new artistic instructions beneath Mitchell’s management and unlock extra doorways for various expertise.
An acclaimed photographer and director, Martinova has labored with high manufacturers, artists and publications like Adidas, Stella McCartney, Benetton, Loewe, Zalando and Metallic Journal. She has directed commercials, music movies, trend movies and short-form content material, incomes nominations on the Berlin Business Pageant for her work with Mona et toi and Ferragamo. Her high inspirations embody administrators and artists like Luis Cerveró, Albert Serra, Andy Warhol and David Lynch. Beforehand based mostly between Barcelona and Berlin, Martinova expresses she is, “trying ahead to working at an organization as energized as Identification, and discovering deeper connections within the US market.”
Koetzier is an knowledgeable tabletop director with over 20 years of expertise. He has mastered complicated SFX abilities and methods and is thought to be among the finest industrial tabletop administrators working with Excessive Velocity Movement Management within the {industry}. He’s collaborated with world manufacturers like Nestle, Pepsi Co, Coca-Cola, Danone, Mondelez, Kellogs and Unilever, to call a couple of.
“There’s a sense of recent life and a robust imaginative and prescient at Identification that I believe make this such a novel partnership,” Koetzier says, excited to hitch the ever-evolving crew of creatives. ”I really feel very supported.”
Mitchell is thrilled for his or her becoming a member of, citing, “We’re setting a brand new tone for Identification, so it’s essential the work is a cautious demiurgic weave. In their very own methods, Laura and Ronald exude this drive all through their portfolios. Sharing Laura’s work comes from a really passionate place. Her reel is so various but additionally linked with beautiful motion that’s reflective of her versatile background, sprinkling humanity from all around the world by way of her work. It’s such a pleasure to not solely watch, however be part of.” She continues, “Ronald’s addition exhibits the extent of status we’ve got set. He’s a cinematic engineer and is at all times pushing ahead with modern methods to seize our world on a macro stage.”
The brand new administrators will play a pivotal position in advancing Identification’s ongoing mission to remain on the forefront of artistic innovation. With Mitchell overseeing all points of manufacturing and improvement, Martinova and Koetzier will proceed to supply pioneering work because the {industry} shifts and adjustments form through new applied sciences.
Identification Founder Joe Masi additionally shared his pleasure for the signings: “It’s thrilling to see Molly placing collectively a crew of administrators that broaden our visible type. With change comes nice journey and having Laura and Ronald on the roster is a testomony to the nice issues forward.”
