NAB and the Quest for the “Holy Grail”—The Game-Changer
Last week was NAB—the National Association of Broadcasters’ annual present and mecca for all issues movie and tv. That additionally means it was time for the annual launch of all the newest and biggest “game-changers”—these merchandise which their creators hope will revolutionize the way in which we seize, create, and/or eat content material.
If you discover a tinge of cynicism, your insights are appropriate. I can’t assist however consider the immortal phrases of a terrific swordsman and adventurer…
“You keep using that word. I do not think it means what you think it means.”
Inigo Montoya, “The Princess Bride”
All joking apart, I get the sense that the time period “game-changer” is so typically used, I do marvel if these utilizing it really know what it means.
The Pros Weigh In
After 16 years as an expert video producer and as somebody who’s written and podcasted about this trade for years, I’ve some fairly sturdy opinions about what it means to be a “game-changer.” But I took this chance to achieve out to over a dozen leaders within the trade to get their take.
Stu Maschwitz, famed colorist, filmmaker, and chief inventive officer for Red Giant Software is well-respected for his breadth of data and perception within the trade, which he continuously shares on his weblog Prolost.com. This is what he shared with me:
“I’m not generally in favor of the term ‘game-changer.’ To me, the ‘game’ is the creative work, the part that doesn’t change when gear gets better. I’ve been a champion of anything that seeks to make the work of filmmaking easier, especially at an accessible price — but the truth is, our cameras are great, our software is great, and it’s really just down to us to do the damn work. Want to change the game for yourself? Work hard and stop thinking about tools for a while.”
Before we even dive into this matter, Stu offers us some nice perspective, and most revered leaders within the discipline will inform you one thing related. We ought to by no means let obsessing concerning the instruments cease us from telling tales. That being mentioned, nobody would disagree with the good thing about highly effective instruments that enable your creativity to excel. In the palms of a real artist, the most effective instruments can create transcendental work. But if we’re going to name one thing a game-changer, shouldn’t it, you realize…change the sport?
What Defines a Game-Changer?
“I agree that ‘game-changer’ is too easy a term to throw out. It’s lost a lot of its punch and is now almost exclusively a marketing term with little weight.” This is what business and have movie editor, VFX/editorial marketing consultant, and trade blogger Vashi Nedomansky shared with me. He joins Stu and me within the refrain of game-changer being overused. But he did have some ideas about what defines a true game-changer.
“A game-changer must be, by definition, a disruptive force to the status quo. It needs to change the way an artist approaches his/her craft and give them either a faster or more creative solution to a problem. I reserve the term for giant leaps in change and not to just an update to an existing product.”
This thought of an replace being hailed as a game-changer is one which just a few of the folks I spoke with talked about. Film Riot host/producer Ryan Connolly shared an analogous sentiment with me.
“I think there are very few true game-changers. For me, that term is thrown around pretty loosely. Most often when people say it, it’s about something that makes the thing I’m already doing a bit easier or better—so really just an upgrade.”
As superb as upgrades could be, a real game-changer goes above and past simply making a activity a wee-bit simpler. I love Vashi’s description of it being “a disruptive force to the status quo.” Every game-changer within the historical past of cinema has accomplished simply that: from the addition of sound to motion pictures, to the appearance of digital filmmaking (each taking pictures and enhancing), and even to as just lately because the HD-DSLR revolution. Go again and have a look at any of these milestones and also you’ll see entire trade upheavals.
When it involves the time period game-changer and trade upheavals, there’s in all probability no higher instance than Netflix. In the 90s and early 2000s, should you needed to hire a film, Blockbuster was the sport. Trips to the native Blockbuster to choose a half-dozen or so motion pictures have been like mini household occasions. If you had informed me again then that someday some out-of-nowhere startup would do to Blockbuster which Blockbuster did to 1000’s of mom-and-pop video shops round America, I wouldn’t have believed you.
Netflix as an organization has in some ways modified two video games, and has accomplished it on a worldwide scale that not solely impacts filmmakers and content material creators, however end-users as effectively. The first was video rental; now, viewer watching habits. The time period “binge-watching” wasn’t a factor earlier than Netflix. The capability to look at total seasons in a single sitting is to this point gone from what anybody would have thought at the same time as little as six years in the past.
But does a product should have an effect on an trade, or the world, on such an enormous scale to be known as a game-changer? Probably not. Especially should you’re speaking a couple of close-knit trade. But, that form of scale does make it straightforward to identify a game-changer, and such a scale provides to the {qualifications} we will search for when defining one.
The Past Helps Define the Present
One of the most effective methods to determine game-changers of as we speak is to take a look at historic ones universally acknowledged. Within the historical past of cinema, you may level to game-changers whose results have been apparent. The introduction of talkies within the late Twenties, colour within the Nineteen Forties, VHS within the 70s, DVDs within the 80s (and arguably Blu-ray within the 2000s), and now streaming and VOD as we speak, have been all game-changers that affected not solely these working in the trade, however those that are entertained by the content material these professionals create.
When we have a look at these sorts of empirical game-changers all through historical past, a sample emerges. A game-changer…
- Is Undeniable. I don’t care how cynical an individual is, she or he won’t be able to look a real game-changer within the face and deny it has or will change “the game.” Its impact on its respective trade shall be apparent.
- Strikes Fear. A real game-changer strikes concern in some important a part of the trade. Why? Because companies should change. Some could even exit of enterprise or file for chapter (bear in mind my Blockbuster instance?) Jobs shall be misplaced. When you alter a sport, earlier winners of that sport are actually confronted with the fact that they now should be taught an entire new sport—one through which they might not be as proficient.
- Has Scale. A real game-changer reaches the far corners of the world. Everyone (and I imply everybody) will really feel or see its results, both straight or not directly. (If you’re a selected trade, then everybody in that trade will really feel it.)
- Breeds New Industries. Not solely will new companies be born from the discharge of a real sport changer, however it should often create entire industries in its wake.
- Is Infrequent. Game-changers don’t come out yearly. They take time to percolate. You should be affected person for them to occur. But after they do, you realize it.
- Changes the Game: final however not least, a game-changer really modifications “the game.” Something that was primarily accomplished a technique earlier than the game-changer, is finished in another way after.
Lydia Hurlbut is the CEO of Hurlbut Visuals and the schooling web site Shane’s Inner Circle, created by Shane Hurlbut, ASC—world-renowned educator and have movie DP (Terminator: Salvation, We Are Marshall, Drumline, Act of Valor, Need For Speed). She described game-changers in a means that basically captures the essence of the above record. She informed me that…
“A game-changer means something is transformed or has a radical impact which creates a ripple effect. The new creation is about creatively inspiring and enhancing lives.”
A brand new creation that has a radical impression, that ripples outward and modifications lives. That’s a reasonably high-bar to hit to be known as a game-changer, and all of the examples above do precisely that.
The Last Big Game-Changer
I requested over a dozen revered trade leaders what have been a number of the definitive game-changers within the final 5-10 years. Unequivocally, the #1 reply to this was Canon’s EOS 5D Mark II, which made an explosive introduction as a video digital camera with the discharge of Pulitzer-Prize profitable photographer Vincent Laforet’s “Reverie” within the fall of 2008. Many noticed it because the final true game-changer; or if not the final one, the final one to have as profound an impact on such a big scale.
“Before this camera existed, I knew DPs who had taken out second mortgages on their homes to buy a camera with anything close to comparable image quality.” This is what Amina Moreau shared with me. Amina is co-founder and artistic director of the 5-time Emmy-award-winning studio Stillmotion.
“The Mark II democratized video. It was the beginning of access—access to creativity, to expression, to accelerating one’s growth as a filmmaker. For some people, this was bad news. It meant more competition with a less experienced, younger crowd that was creating beautiful imagery right out of the gate. But for most, this was a gateway for pursuing a new level of storytelling.”
You can’t have a dialogue about game-changing cameras previously decade or so with out mentioning the second most-cited digital camera instance: the RED One. In truth, the RED One hit markets nearly precisely one 12 months earlier than the 5D Mark II. Naturally, it was in a totally completely different ballpark than the 5D2. So it arguably modified a barely completely different sport. But you may’t deny it modified the sport it was taking part in in. Led by filmmakers like Peter Jackson and Steven Soderbergh, the Red One created a brand new means of capturing actually film-like imagery at excessive body charges and backbone—all at a worth that was a fraction of what you’ll have needed to spend on the time.
You don’t should be a DP or director to understand the impact that RED had on the trade. Feature movie editor Evan Schiff (John Wick 2) made reference to RED’s workflow results as effectively. “Film is dear, and up till then digital video was principally unimpressive. The RED digital camera regarded superb, made it so that you simply didn’t should incur the expense of consumables like movie or HDCAM tape, and was inexpensive sufficient for small productions to make use of.
“It also instantly changed the post-production workflows that were possible. You didn’t have to wait for film to develop or for tape to digitize in real-time. You could look at the raw footage instantly if you needed to see what you had, and you could transcode proxies with no special hardware besides the computer you already owned. It’s still nice to have facilities handle rendering dailies and conforming an online, but having the option to do things on your own is so valuable, especially on an indie or micro-budget level. The vast majority of movies are now shot using the type of digital cinema camera that RED pioneered, and to me seeing a new technology cause a shift that massive in how we all work pretty well defines a game-changing innovation.”
Disrupting the Status Quo
I bought various solutions to what makes a game-changer, and a typical theme goes again to Vashi’s remark: “disruption of the status quo.”
Shane Hurlbut informed me a game-changer “…literally upsets the market place. It’s disruptive technology and changes the way you shoot.” This capability to “change the way you shoot” is among the causes the 5D Mark II was used to movie all the season finale of the megahit TV present “House” in 2010. When I interviewed the DP, Gale Tattersall, again then, he mentioned that one of many causes they selected the digital camera was particularly as a result of they wanted to get into cramped areas for taking pictures. It was an enormous deal on the time to have a $2500 DSLR used on a serious tv present. Further legitimization got here when Shane himself shot a whole characteristic movie utilizing the 5D Mark II to shoot “Act of Valor,” which went on to gross over $190M worldwide.
A variety of disrupting goes on with game-changers. Frankly, that’s why I put “undeniable” and “strikes fear” as key qualities. But that terminology can sound a bit aggressive and crammed with testosterone. In truth, the solutions I bought again as to what constitutes a game-changer have been nearly considerably of a social experiment. The males tended to make use of phrases like disruption (or in my case, “strikes fear.”) The girls I spoke to, for essentially the most half, gave me solutions that had a way of depth and philosophy.
Peabody award-winning and Oscar-nominated filmmaker Elaine McMillion Sheldon has made a reputation for herself with thought-provoking documentaries. Her tackle the subject illuminates one other widespread and sensible attribute of a game-changer—making life simpler for the “players” of the sport. And her response exemplifies what I alluded to earlier about solutions from males vs. girls. Elaine mentioned {that a} game-changer is…
“A product or service that changes the behavior of the user to make their role more in harmony with any given environment. In other words, it allows us to do our jobs in a more efficient and creative way. Taking unnecessary steps or technological burdens away from the maker so they can focus on the important parts of art: intention and creative vision.”
Elaine’s remark makes me consider the trendy NLE. In each the skilled and client markets, NLEs have opened up a world of creativity. Once upon a time, you’d want $50,000 or extra should you needed to do any form of severe enhancing. Oh, and also you’d in all probability want a movie college diploma, too. So go forward and add on-line schooling as one other plain game-changer within the schooling world.
I can’t inform you what number of occasions I’ve been requested, or I see the query, “Do I need to go to film school to be a filmmaker?” We all know the reply—no. Not that there aren’t advantages to attending a standard movie college; but when studying filmmaking as an artwork or craft is your goal, you may pay $99 and learn from such “professors” as Martin Scorsese, Ron Howard, Spike Lee, or Werner Herzog. Don’t have $99? No worries. There are actually tens of 1000’s of free academic movies on-line on all the things from movie historical past to the science of cinematography. Online schooling strikes concern, breeds new industries, modified the sport, and undoubtedly has scale. Game-changer.
https://www.youtube.com/watch?v=TzyraAp3jaY
The thought you could get an on-demand class from one of many biggest residing filmmakers of all time for less than $99, is about as game-changing as you get.
Non-linear enhancing and on-line schooling democratize filmmaking not solely due to dramatically lowered prices, but additionally due to their relative ease of use. That, too, was a recurring attribute. When I spoke to workflow guru and Lumaforge CEO Sam Mestman, he put it to me this manner:
“I think the core aspect of a game-changer is that it takes a fresh approach to an existing pain point and is able to solve that problem in an elegant way that makes something that used to be really difficult simple and without friction. Essentially, removing barriers to people’s creative flow fundamentally changes the way the game is played.”
Sam’s reply to what examples he would give really stunned me.
“The iPhone and iMovie made shooting, sharing, and working with video simple, free and approachable to anyone… it fundamentally democratized filmmaking in a way that we’re not going to truly understand for a few more years.”
Sam was the one who named client merchandise as game-changers which may have skilled implications. Your intestine response could also be to say “Well, those don’t count. We’re talking about professional gear here.” True. But the younger, Generation Z content material creators racking up hundreds of thousands of views and subscribers on YouTube, began out taking pictures with their iPhones and enhancing on iMovie (and a few nonetheless are). They are going to be the filmmakers of the long run. And let’s not overlook that even characteristic movies have been shot on iPhones, most notably Sean Baker’s 2015 crucial darling “Tangerine,” and this 12 months’s “Unsane” by game-changing filmmaker Steven Soderbergh, shot on the iPhone 7 Plus utilizing Filmic Pro.
Making a Case for the Less Obvious
The recognition of game-changers is way simpler when their results are as far reaching because the examples talked about above. Where the dialogue will get just a little harder is when the results might not be as profound, however nonetheless, a case might be made for them being game-changers.
Patrick Moreau (one other Emmy-winning filmmaker from Stillmotion and co-founder of Muse Storytelling) gave me a solution that hit me with a second of self-reflection. He talked about Freefly’s MōVI, the digital camera stabilization rig that pioneered the usage of motorized gimbals.
When it got here out about three years in the past and Vincent Laforet known as it a “game-changer,” that began my lengthy journey of cynicism about the usage of this time period. For the higher a part of three years, I’ve taken the cynical stance that motorized gimbals weren’t game-changers.
Having recognized Patrick for years, I felt comfy pushing again and asking him, “Why in the world do you think it was a game-changer?”
He responded, “It was a complete reimagining of how we could move the camera, and therefore a totally new way to envision your story. Now, many years later, gimbals have become the standard. They saw something totally different, and have helped us to see our work in a totally different way.”
I nonetheless wasn’t satisfied. We’ve had steadicams, together with low cost steadicams just like the Merlin, for years. What’s so completely different about these new gimbals? Then award-winning filmmaker, blogger, educator, and Cinema5D co-founder Nino Leitner informed me the identical factor—that motorized gimbals “…now make stabilized camera moves for the masses the norm rather than the exception.”
Then Ryan Connolly of Film Riot talked about gimbals. As did Stu Maschwitz.
Was I lacking one thing? I confirmed that none of them are sponsored by gimbal corporations, however the cynic in me nonetheless wasn’t fairly there. So, I went to “the trenches” (i.e. massive filmmaking Facebook teams) to ask you guys.
With an unaided, opened-ended query as to what folks would identify as game-changers previously 5-10 years, motorized gimbals saved recurring as a solution. When requested why they talked about them, they echoed related sentiments as Patrick and Nino: bringing the look of considerably costlier units (like vested Steadicams) to the plenty.
I then carried out a really unscientific ballot in a marriage filmmaking Facebook group the place I listed about half a dozen completely different stabilizers, asking which did folks use on their gigs. The overwhelming winner have been motorized gimbal units just like the MōVI and Ronin. Three occasions as many filmmakers have been utilizing these because the second most-used stabilizer within the ballot, the Glidecam (which I do know from expertise was once the unequivocal chief in such tools utilized by wedding ceremony and occasion filmmakers.)
In addition to gimbals, LEDs have been the opposite most-cited reply among the many professionals I spoke with, in addition to the Facebook teams I requested. Nino, Patrick, and Stu talked about them, they usually have been some of the in style solutions in my Facebook group analysis. Perhaps tied with LEDs have been drones.
Motorized gimbals, LEDs, and drones all have been talked about as game-changers for related causes—permitting filmmakers to create photographs that have been too cost-prohibitive for the smaller, indie creators to create earlier than. As Amina talked about above, entry was the important thing. In the previous, you might obtain related photographs with Steadicams, HMIs, and helicopters… if you had an enormous funds.
Did any of those merchandise have the identical form of impact on the trade because the 5D Mark II, the RED One; or an impact on the higher cinema trade as an entire like Netflix? One might make the case they haven’t. But perhaps a game-changer doesn’t must be as earth-shattering as all of that.
So that then raises one different vital query…
Who Cares?
While it doesn’t matter particularly whether or not or not we will outline a sure piece of expertise as a game-changer, what’s of utmost significance is the dialogue and engagement in our efforts to search out that “holy grail.”
The pursuit of excellence and mental engagement with fellow creatives drives the artwork ahead. It forces us to reckon with issues we typically don’t wish to reckon with. Will my job turn out to be out of date? Will I want to start out over? What do I have to be taught to maintain transferring ahead? These are all legitimate questions and choices we should make which might be each bit as vital as studying tips on how to grasp an ARRI post-production workflow.
My aforementioned cynicism about motorized gimbals is an instance. I had requested Patrick Moreau if he felt the truth that I don’t use such units that a lot in my very own work clouded my judgment. He mentioned one thing value noting:
“Yes, our difference in opinion likely comes from the fact that you don’t use as many complex multi-axis tracking shots, and though I don’t do all that many of them, just having limited practice starts to change your awareness of what’s possible.”
That is the true level of all of this. Your consciousness of what’s potential modifications while you open your self as much as new applied sciences and experiences. I’m now extra intrigued and inclined to strive certainly one of these unhealthy boys out. And it’s all straight associated to my quest to outline the time period “game-changer.”
So, my fellow fanatical and/or philosophizing filmmakers: could you proceed your quest to excel at what you do, inform extra partaking tales, make an even bigger distinction on this planet, and have your thoughts open to the chances of what lies earlier than you.
In the meantime, let’s get this dialog going. I’m positive you may have an opinion a technique or one other. What do you suppose constitutes a game-changer? Which services or products do you suppose deserve that label? What are your ideas concerning the merchandise talked about above? Join the dialog.
EPILOGUE
Wait. There was another reply to this query that maybe transcends the subject. It was a solution that I imagine itself is a game-changer as a solution to what makes a game-changer (so meta!) It comes from filmmaker and Red Giant Software Director and content material creator Seth Worley. Seth correctly shared with me that…
“True game-changers possess the next qualities:
- a title that incorporates a standard phrase after which some arbitrary letters or numbers thrown in, like i, o, x, 5, t, d, s,and so on.
- a collection B that would fund a small nation
- an analogous product that got here earlier than it however was too area of interest or lame to essentially catch on (and doubtless didn’t have any cool letters in its title)
- a characteristic that everybody beforehand thought was too magical to count on from a services or products, like 3D geometry in After Effects, or supply from Taco Bell.”
When requested for 2 game-changers he believes hit the scene within the final 5-10 years…
“I would say Frame.io because before Frame.io came along, creators like me had to keep track of notes from interactions over long and disjointed email chains and awkward conference calls. But now we get them all in one central place where we can easily locate, organize, and — most importantly — ignore them. I would say all of that… but you wouldn’t believe it was genuine. And I can’t say Trapcode Particular because I work for Red Giant. So that basically leaves Minecraft and Google Sheets. Also Slack.”
The lack of arbitrary letters and numbers however, Seth simply might need one thing there. (And for the document, I do imagine you have been real Seth.)
