Oscar Mayer solutions the query of how Cheese Dogs got here to life in a brand new spot that takes the pop-art-inspired model to an area it hasn’t been earlier than: cease movement.
Directed by famend cease movement animator Anthony Farquhar-Smith and created by Johannes Leonardo, the spot combines its product reality and viewers curiosity in motion films to display what occurs when a scorching canine automobile and a cheese automobile collide. A Cheese Dog is born, after all!
For the model that’s all about seeing the much less critical facet of life, this easy inventive method provides an amusing backstory to the creation of the Cheese Dog.
Jeph Burton, Johannes Leonardo group Creative director explains, “This idea is deeply rooted in—just kidding, this product is called a ‘cheese dog.’ A CHEESE DOG. So the only real thing on our minds was, ‘What’s the most fun way to bring this to life?’ Oscar Mayer’s all about seeing the less serious side of life, so we jumped at the bit to take the pop art–inspired brand into a space it hasn’t been: stop motion. So we put the pedal to the metal and set out to make delicious, melty Velveeta cheese and savoury Oscar Mayer hot dogs literally collide. Working in collaboration with the amazing filmmaker Anthony Farquhar-Smith, we created a high-octane need for cheese. And like the kind of insanely delicious product the Oscar Mayer Cheese Dog is, it shouldn’t work… but it totally does.”
You can see extra of the venture here
