It Pays To Be Human
Insights from the Real World of Marketing and Sales
The publication for people, written by a human. My intelligence will not be synthetic, it comes from expertise, failure, and success in the actual, typically loopy, all the time aggressive world of promoting and gross sales.
Sure, AI-generated content material is likely to be remodeling the web into an error-ridden incomprehensible plagiarized rubbish heap, but when it’s any comfort, at the least we will snicker on the AI-generated trash hearth within the meantime. And we don’t have to jot down blogs utilizing key phrases time and again simply to fulfill the google bots. Oh, I do know AI basically has it’s makes use of. I’m not a luddite. I’m simply adapting rigorously to ensure it advantages our purchasers. Because unhealthy artistic is unhealthy artistic whether or not it’s human or AI. And unhealthy writing and visible artistic results in unhealthy adverts which wastes the shopper’s cash and doesn’t inform the focused shopper what they should know to make a wise shopping for choice.
The Nightmare of AI-Generated Images
AI created pictures are, thus far, the stuff of nightmares however not solely due to pictures like this.
But what’s REALLY scary, is that they’re getting higher and Humans discover it fairly arduous to differentiate between actual and AI-generated faces. Setting apart for a second the issue we’re going to have with deep fakes in politics and information, LinkedIn noticed an increase of about 1000 deep pretend profiles, irritating these of us in search of enterprise. Imagine you writing one of the best intro to an organization that’s solely a bot. It was unhealthy sufficient when the actual choice makers weren’t operating their very own accounts. Now you’re paying further to speak to a bot.
Unveiling the Trust Factor: Real vs. Computer-Made Faces
Fictional, computer-generated human faces are so convincing they’ll idiot even educated observers. They may be simply downloaded on-line and used for web scams and faux social media profiles.
Hany Farid, an skilled in digital media forensics on the University of California, Berkeley, who co-authored the examine with Sophie J. Nightingale of Lancaster University.discovered individuals contemplate computer-made faces barely extra reliable than actual ones. Their examine additionally discovered individuals contemplate computer-made faces barely extra reliable than actual ones. Farid suspects that’s as a result of the AI sticks to probably the most common options when making a face. Here’s a fake LinkedIn submit.
Source: Stanford Internet Obsevatory
Is this going to alter your social media technique?
Are you going to alter the methods you goal social media, how a lot you put money into it, how typically you submit?
By the best way, when you’re in search of an excellent 3D,2D, motion graphics animation company Matt Winters at Austin Visuals.com ([email protected]) is basically on Linked In. And I’m too; Nancy Schirm at Austin Visuals.com. ([email protected]). I can confirm we’re actual individuals. In truth, you may really name us, we reply our personal telephones: 512-591-8024 Though I admit I’d prefer to discover a solution to let the penguins do it….. 
We ask questions of our purchasers, about their enterprise, their targets, not chatgpt.
Person to individual.
The Rule of 8 for the making of movies
Here are 8 things to remember whether you’re creating an explainer, investor or common advertising video:
- Clear and concise messaging: A core message in a script. Tell your buyer why to purchase what you’re promoting in a logical stream. Start with an introduction, adopted by the issue or want, the answer, after which wrap up with a name to motion. (Austin Visuals can write this for you.)
- Who is your audience?
- Engaging visuals: Use eye-catching graphics, animations, and visuals to take care of viewers’ consideration and make the content material extra memorable. (And I’d be remiss if I didn’t inform you Austin Visuals could make virtually something in any media.)
- Keep the video length between 60-120 seconds as a result of even probably the most clever viewer has the eye span of a goldfish.
- Use knowledgeable voiceover.
- And applicable background music.
- Branding: Incorporate your model’s colours, fonts, and emblem into the video
- Call to motion: End the video with a transparent name to motion that tells viewers what to do subsequent, corresponding to visiting a web site, signing up for a service, or buying a product.
HERE IS AN EXAMPLE OF A 2D EXPLAINER VIDEO
Real individuals at Austin Visuals
Matt Winters is the founder/proprietor of Austin Visuals. His expertise with NASA led to the creation of the corporate in 2007. Since that point, he has expanded the corporate to 2D/3D, and an affiliation with Texas’ largest movie and particular results firm. Under his steering, he has directed greater than 21 artists to develop a whole bunch of television and digital media in nearly each enterprise class. Austin Visuals has develop into a trusted identify within the trade, persistently delivering distinctive visible content material that exceeds shopper expectations.
After years of ad agency expertise in artistic companies and PR, Nancy Schirm transitioned to managing artistic advertising, product improvement, doctor practices and associated insurance coverage merchandise for a serious worldwide healthcare company. She gained additional useful expertise working in DC politics. For 10 years, it has been her privilege to make use of her wide selection of company and ownerdeveloper understanding to jot down and produce animation for companies internationally, together with know-how, power, medical gadget and moa’s, building, and start-ups.
For inquiries or questions Call Us, (512) 591-8024, Email us: [email protected], or use the shape under to ship us a message. We’re able to reply any questions you will have in order that we will ship your artistic venture on time and to the very best commonplace potential.
Nancy Schirm
