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Motionographer® Adidas – It’s all hanging by a thread

Adidas Moday.png



Eleven Keys


From the creator:

The movie follows the creation of one of many new outfits within the new official adidas x FFA assortment, by the journey of a thread that begins from nothing and crosses paths with different threads alongside the way in which.

They transfer ahead collectively, crossing paths, colliding, absorbing completely different parts alongside the way in which (techno materials designer´s scketches, the shouts of victory, the French flag, the pyramid of the Louvre, sports activities traces, and so on.). The threads intertwine.

The dynamic of the movie accelerates like an thrilling dash. All the threads are actually united collectively to kind an official outfit in all its splendour.

Agency: Ubi Bene
Illustrations / Animation: Elsa Secco

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