Starting March 8, throughout SXSW, Disguise will host a 4-day program with 5 completely different talks, unique demos, a taster course for digital manufacturing and a full-day immersive activation held.
Endless discoveries await you in Austin, Texas at SXSW 2024 from March 8-16! The identical 12 months that the keynote introduced, entitled, Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen contains Meghan, The Duchess of Sussex, amongst a listing of standard names, Disguise, a world chief in powering real-time visuals for the whole lot from Beyoncé live shows to Amazon Prime reveals, is partnering with UK House to carry a state-of-the-art digital manufacturing studio to SXSW for the very first time.
Visitors to the venue at Downright Austin can hop on a motorcycle from the UK to the US in an immersive expertise created in partnership with the UK Advertising Exports Group (UKAEG). Visitors can even expertise first-hand how a business may be filmed utilizing a digital manufacturing studio in Disguise‘s Accelerator Course taster for Advertising together with different particular occasions and talks.
“Disguise sits at the intersection between technological innovation and creative storytelling — unleashing game-changing possibilities for immersive experiences and entertainment. In our first-ever appearance at SXSW, in partnership with UK House, we are thrilled to bring a taste of the same technology powering Adele’s Las Vegas residency, the NBA’s state-of-the-art LED court for All-Star 2024, Snapchat’s AR integration and Hollywood blockbuster films to Austin,” says Disguise CXO Alex Wills. “Together we will explore how to stand out from the crowd, get people talking about your brand and create the most immersive, engaging concerts, experiences and films the world has seen.”
A full-day immersive activation
Starting March 8, Disguise will host a 4-day program with 5 completely different talks, unique demos, a taster course for digital manufacturing and a full-day immersive activation held.
Highlights embody the next:
“ADVenture: An immersive experience.” In collaboration with UK Advertising Exports Group (UKAEG) and corporations together with Chrome, Cube, Experience12 and Preevue, and that includes the world’s most superior absolutely electrical bike from Arc motorbikes; SXSW attendees can be transported from London to the US in simply 10 seconds, culminating within the creation of personalised social media content material. More particulars here.
“How we turned LA’s SoFi stadium into a virtual ocean.” Speakers from LA Rams, Snapchat and Meptik will discover how they used AR know-how to rework LA’s SoFi Stadium right into a digital ocean for Princess Cruises’ model activation, making waves within the worlds of sports activities and model engagement. More particulars here.
“Virtual Production Accelerator: Advertising Production Special.” A free Virtual Production Accelerator coaching course on Sunday at 14:30pm. Taught by Disguise consultants, this course will take attendees via the advantages of utilizing digital manufacturing for commercials and the way the know-how can be utilized in apply. All course attendees will get to expertise first-hand precisely what goes right into a digital manufacturing shoot. More particulars here.
Discover much more talks on AI, spatial computing and immersive model campaigns within the studio’s full schedule at www2.disguise.one/SXSW.
Visit Disguise at SXSW
According to Aisling Conlon, International Trade Director for UK Advertising, “UK Advertising is thrilled to join forces with Disguise, the global leader in real-time visual innovation, for our debut immersive activation. SXSW is renowned for fostering innovation, creativity and collaboration, and provides the perfect stage to launch our new campaign ‘UK Advertising takes you places.’ Guests will be transported from London to the US in just 10 seconds, experiencing the exhilaration of the world’s most advanced motorbike through stunning visuals, compelling storytelling and cutting-edge immersive technology — hallmarks of UK Advertising’s excellence. Special thanks to Disguise, Preevue and our esteemed members Chrome, Cube and Experience 12 for their invaluable support.”
“We are pleased to have Disguise as our production partner for UK House at SXSW. UK innovation companies like Disguise are already revolutionizing experiences and creative storytelling across the world and driving new technologies in Web3, spatial computing and AI. Our venue, UK House, at SXSW will give just a taste of the opportunities out there,” says Rupert Daniels, Director, Services and Skills, Department for Business and Trade.
Visit Disguise’s digital manufacturing studio at UK House at Downright Austin, A Renaissance Hotel situated at 701 E eleventh St.
