Get your iPhone to work as a Leica, that’s what the long-lasting model guarantees to these utilizing the Leica LUX app, developed by Norwegian firm Fjorden Electra AS… that Leica acquired in 2023.
Leica Camera AG is strengthening its cell enterprise section by the takeover of the smartphone pictures startup Fjorden Electra AS, a course of that began on the finish of 2023, when the German firm acquired the developer of options for smartphones. The strategic acquisition passed off inside the framework of the event of recent enterprise areas for Leica, as the corporate expands its presence within the smartphone enterprise, by partnerships with smartphone brands and its personal Leitz smartphone.
The enterprise fashions of each firms ideally complement each other: Fjorden Electra AS brings in depth know-how within the improvement of apps and smartphone equipment, whereas the Leica Camera AG Mobile Imaging improvement workforce contributes its experience within the areas of picture processing and imaging high quality.
The first clear signal of the cooperation is now obtainable within the Leica LUX, the corporate presents as the primary collectively developed iPhone picture app for skilled cell pictures. The Leica LUX app brings the long-lasting Leica Look to the iPhone, because it allows Leica LUX allows iPhone customers to immerse themselves on the planet of Leica pictures and lenses and create the Leica Looks with their unmistakable photographic aesthetics for the primary time with an iPhone. The app addresses each skilled and entry-level photographers for all the pieces from spontaneous snapshots to creative pictures.
Leica LUX makes use of Leica colour science
With Leica LUX, customers can experiment with well-known Leica lenses with out having to bodily take a digital camera of their palms. In ‘Aperture-Mode’, iPhone photographers can take footage with the attribute signatures of a spread of traditional Leica lenses, amongst them, the Summilux-M 28 mm f/1.4 ASPH and the Noctilux-M 50 mm f/1.2 ASPH. Thanks to Leica’s proprietary picture processing engine, which relies on machine studying and computer-aided pictures, these lens simulations reproduce the unmistakable search for which these lenses are famed, together with, in fact, the attribute bokeh impact. This implies that an iPhone may also emulate pictures with the distinctive aesthetic of the legendary Leica M lenses… in keeping with Leica.
Leica LUX makes use of Leica colour science to supply a number of colour gradations and movie presets that emulate these of Leica cameras. These embrace choices comparable to Leica Classic, Leica Contemporary, and Leica Black and White. When utilizing the Leica Standard Look, the proprietary picture processing in Leica LUX already shows colours and distinction otherwise and extra naturally than the native iPhone digital camera app. With Leica LUX, the iPhone digital camera turns into the important thing to a world of highly effective creative expression, wealthy textures, and spectacular nuances. Each Leica Look has been developed to lend the captured picture depth and character.
Leica LUX contains a highly effective and intuitively usable computerized mode and in addition gives photographers artistic freedom by guide management of essential parameters comparable to publicity compensation or shutter speeds. This implies that each side of a photograph will be composed to replicate the photographer’s private preferences. Whether utilized by an skilled skilled or an enthusiastic newbie, Leica LUX is a instrument that permits all photographers to seize skilled photographs and concurrently maximize their artistic freedom. The distinctive characteristic: the app is often up to date with new Leica lens profiles, Leica Looks and capabilities.
Fjorden began in 2021
The new app was developed by Fjorden, an organization that began in 2021, as its founder Victor Henning launched a primary venture in Kickstarter, with the world’s first pocketable, skilled iPhone digital camera grip. Now Fjorden has formally turned a part of Leica, the long-lasting German digital camera producer who pioneered 35mm movie pictures 100 years in the past and have stood for optical and engineering excellence ever since.
Marius Eschweiler, Vice President Business Unit Mobile, Leica Camera AG: ‘With the takeover of Fjorden, we systematically press ahead with our strategic growth strategy and further consolidate our positioning in the smartphone photography segment. In the future, customers will benefit from the combined expertise of two innovation leaders who have bundled their core competencies to open up new creative capabilities in smartphone photography.’
Dr Victor Henning, founder and CEO of Fjorden Electra AS, provides: ‘Our vision was to bring more joy and professionalism to mobile phone photography. The iconic Leica cameras were role models in our development processes when it comes to functionality, design and haptics. As long-standing Leica fans, our team is eager to further develop this vision as a part of Leica and simultaneously benefit from the company’s technical and optical excellence’.
First impressions should not good!
Leica LUX will likely be provided as a so-called ‘Freemium’ mannequin: the free model of Leica LUX contains entry to the Automatic Photo mode and the Aperture Mode, together with emulation of the Leica Summilux-M 28 mm f/1.4 ASPH. and 5 Leica Looks.
Leica LUX Pro (from €7.99 per thirty days) moreover allows entry to guide management of the publicity, focus and white stability and the whole – and continuously rising – present vary of 11 Leica Looks and 5 Leica lenses. The vary of capabilities, together with entry to unique Leica content material and occasions and a collection of different capabilities, is being regularly expanded.
Leica LUX just isn’t obtainable for Android so I’ve no method to strive it, however the first feedback on-line counsel that the app seems to be a bit like a beta model that also wants loads of work to present you any Leica look. This implies that Leica and Fjorden might properly have to return to the drafting board earlier than asking for folks to pay to get issues like guide management of publicity focus and white stability… Still, for those who’ve an iPhone and wish to strive it, it’s obtainable to obtain.
