Longtime Collaborators Ataboy and Ogami Team Up to Open XR Studio in Greenpoint, Brooklyn Following a banner 12 months persevering with their development trajectory, design-led content material creation studio Ataboy is celebrating a brand new dimension to its capabilities with the launch of a state-of-the-art XR Studio in Greenpoint, Brooklyn, in collaboration with Ogami Studios.
Ataboy entered this three way partnership with a longtime trusted companion to develop a ‘creative lab’ armed with the most recent and biggest gear with the purpose to bolster Ataboy’s presence as a pacesetter within the meals and tabletop images area. Further increasing their storytelling capabilities, this collaborative setting will open the door for current Ataboy administrators and shoppers.
Key Studio Features:
Architectural Marvel: Spanning two flooring and boasting a rooftop providing breathtaking views of NYC, Long Island City, and downtown Brooklyn, the in-house designed studio follows a contemporary type with birch wooden, and black and white accents to intensify a wonderful, minimalist Japanese-inspired really feel.
Cutting-Edge Technology: Equipped with the most recent XR expertise, together with movement seize techniques, VR and AR headsets, lighting and grip gear: Arri Skypanels, Titan Tubes, Combi stands, C-stands, and a towering LED wall, the studio offers artists with the instruments they should unleash their creativity.
Spacious Shooting Areas: With over 4,500 sq. ft of taking pictures area, together with a 24-foot cycle wall, a kitchen studio for tabletop and meals images, and a devoted shopper atrium, the studio provides ample room for creative expression.
Collaborative Environment: The XR Studio serves as a vibrant hub of collaboration, fostering connections between artist, shoppers, and trade professionals to encourage new concepts and push the boundaries of storytelling.
Ataboy director Andrew Gooi shares,
“Finding a studio space as brilliantly designed as the Ogami Stage is like discovering a hidden gem in the world offilm production. This isn’t just any space—it’s a haven where the comfort of clients and crew is paramount. As a food director, I’m thrilled by the bright, spacious, and airy kitchen the food styling team gets to work in. This setup is a game-changer! After years of shooting in cramped, dark, and awkward studios, the value of an exceptional onset experience has never been clearer to me. The Ogami Stage is a breath of fresh air, and I know it will strike a chord with anyone who’s endured the long hours on less-than-ideal sets. It’s time for a change, and this is it!”
The new studio will enable Ataboy, in addition to its shoppers, to create life like and absolutely immersive experiences throughout the advertising and marketing, promoting, and leisure industries that embrace: Victoria Beckham Beauty, SoundRaw AI, and FeyFey Worldwide. Over its 12 years of
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