Versus, the premier creator of culture-defining inventive and manufacturing, has named Ashley Champ as its new vice chairman of brand name partnerships and expertise. Champ brings deep expertise in creating impactful partnerships to the workforce. She will work with the industrial workforce servicing manufacturers and businesses and within the Originals division. “Ashley flips the normal method between manufacturers and expertise.
She pays consideration to administrators and producers who’re making one thing totally different, and he or she develops a imaginative and prescient of the way to make a rewarding partnership work between expertise and model,” mentioned Rob Meyers, accomplice at Versus. “She has a unique sense of what’s next, knows talent when she sees it, and makes things happen.” Prior to becoming a member of the Versus workforce, Champ was the top of progress and creator partnerships at Blacktag. Now a accomplice and strategic advisor for the group she has helped develop over the final 4 years, she established a partnership with Versus to curate the SLATE roster of expertise, a program designed to offer industrial alternatives for up-and-coming creators.
Utilizing her multi-hyphenate inventive talents, Champ has additionally contributed to initiatives as a creator herself, notably serving as the chief inventive director and producer for Clinique’s “Queen Me” marketing campaign, which redefined trade requirements of magnificence. Her collaborations with manufacturers like Sprite and Fenty Puma additional showcase her expertise in guiding manufacturers to remain authentically linked to their goal communities, by means of the intersection of content material, know-how, and tradition. With particular experience in championing athletes and their inventive voices, Champ lately govt produced and artistic directed an occasion for SLAM / LeagueFits, highlighting NBA athletes’ contributions to trend and tradition throughout New York Fashion Week.
She engages expertise throughout all leisure classes, each in entrance of and behind the digital camera, with a ardour for connecting folks to intentional initiatives. By redefining conventional strategies, she fosters genuine relationships and progressive initiatives, giving manufacturers what they didn’t know they wanted and even knew was doable. About Versus Versus is the brand new breed of inventive and manufacturing studio, artfully crafting, extremely inventive, one-of-a-kind work and I.P. for manufacturers, businesses, and leisure companions that attempt for ownable originality. Clients embody the world’s most influential manufacturers and businesses, together with Audible, Disney, Paramount, MTV, Facebook, JBL, Mercedes, and the NFL.
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