Making commercials for a global shopper for the Olympics is a tall order for any manufacturing firm. But doing it with a small group requires self-discipline and coaching—not not like that of an Olympian.
Based in London, Stamp Productions works on the high of their sport with a lean and agile workers of simply six principals. And as a B Corp, utilizing Frame.io as a part of their Adobe-based ecosystem has helped them make a huge impact whereas leaving a small carbon footprint. In this Made in Frame, we rode together with Stamp for his or her Bridgestone Tires Olympics advert marketing campaign to study extra about how their intense preparation and cautious collection of instruments give them a profitable mixture of creativity, velocity, and safety with shoppers throughout sports activities, automotive, and fintech.
Stamp takes off
Fifteen years in the past, Stamp Founder and Director Ben Uttley pivoted from performing to working behind the digital camera. As a former skilled rugby participant and fan of sports activities programming, he felt that the UK broadcasts had been inferior to American sports activities journalism. “I was massively inspired by the NFL Series Hard Knocks at the time, and we tried to emulate that in the rugby world to make it more cinematic,” Ben says. “I shot a lot of documentaries myself using a Sony FS700 and cine lenses.”
Expanding from there into the company and industrial segments of the business, Ben’s mission has all the time been to inform good tales, digging for them even when they won’t be apparent. “There’s always something there,” he says. “Whenever there’s conflict, there’s always a good story.”
Whenever there’s battle, there’s all the time an excellent story.
Along the way in which, Ben produced and directed 4 feature-length documentaries, together with Silver Spitfire [co-produced by Red Bull Studios] wherein a bunch of six flew around the globe in an iconic interceptor plane that noticed 51 battles throughout World War II. “It was incredibly dangerous, and everyone told us it was impossible, but it was an amazing trip. I did all the filming and stills myself. It’s quite hard work and when you’re doing it over the ice caps, or you’re in Asia in the deserts, I had to get some support,” Ben explains. “I was using Frame.io to send clips up so the guys could download and edit the social media.”
The group accomplished the edit throughout the pandemic lockdown, counting on Frame.io to ship the belongings they wanted to the sponsors all through post-production. They even earned a world document for the quickest circumnavigation by a single seat, single engine piston plane—122 days—from August 5, 2019, to December 5, 2019, wherein they flew over 26 nations.
A drive for good
Meanwhile, over the previous 15 years Ben grew the Stamp household to incorporate a choose group of like-minded people who every appear to fairly fortunately put on many hats to service shoppers starting from Rolls-Royce to the English Football League and Bridgestone.
Their shared firm ethos accounts for a lot of their willingness to work smaller. “Stamp is a B Corp, which is all about becoming a better business for people and the environment. We’re legally bound to try to have as little impact on the planet as possible, while trying to lead the pack in terms of social responsibility for our staff and for the communities we work in,” Ben states.
“Filming is, by nature, a heavy-impact industry on the environment. I think where we differentiate ourselves is by the quality of storytelling, but also the way we do it is important to us. We specifically create our shoots so that we’re telling great stories, but ultimately we realize that in 20 years’ time most of what we’re making won’t be remembered. But how we make that content will. And if we can save ten percent in terms of efficiency for our clients, that’s ten percent they can spend on creating more content or doing something else with that money.”
Initially achieving B Corp status is a rigorous course of involving in depth analysis and auditing, and requiring recertification each three years. From not permitting single-use plastic on their units to picking LED lights and carrying a conveyable photo voltaic array with them to offset the power they’re utilizing, Stamp has earned one of many highest scores amongst manufacturing firms worldwide.
An Olympic marketing campaign
For their current Bridgestone Olympics marketing campaign, Stamp traveled to 5 European nations to provide 14 spots for company WeAreFearless. Each centered on an Olympic competitor—the shoot we attended options paralympian canoer Rémy Boullé, whom they filmed within the south of France.
A group of three drove from London to France with their digital camera gear slightly than flying, and employed native crew to maintain the journey footprint small. “I still needed some of my team, producer Martyn Black and editor Fraser Harrop, to be able to see and engage with the content as if they’re there, however,” Ben says. “Frame.io Camera to Cloud allowed us to do that while reducing our emissions by more than 65 percent.”
Benefits for everybody
As the lead editor for Stamp, Fraser cites the a number of advantages of utilizing Frame.io from digital camera seize via submit. “From shoots, we’re able to upload proxies into the cloud and our editors can begin working straight away. Every editor has been in the position where you’re given a bunch of footage at the end of a big shoot and because you weren’t there to be able to give live feedback, there was a crucial shot or a crucial transition that wasn’t collected at the time,” he says.
“Now, with Frame.io, we can begin cutting the rushes as they’re coming in and we can spot really early if there’s an obvious gap in the sequence that would massively benefit the edit or help the final product—and we’re able to give that feedback live.” Although Fraser begins the edit with the proxies, as soon as the shoot is over, he’ll ingest the unique digital camera recordsdata and relink to them for the conform.
And there’s yet one more benefit. Because Fraser can start reducing straight away, there’s no have to ship drives from the placement to the workplace, or to the many individuals who additionally may have to entry the dailies. “Some of the people we work with are in the office, some are international. And without a system like Frame.io, managing all of that media and all of those ongoing projects becomes convoluted and difficult,” he says. “Having a centralized platform that is accessible to everyone we’re working with at any given time makes the whole process far more efficient and means we save money, we save time, and we can deliver better projects at the end to our clients.”
Having a centralized platform that’s accessible to everybody we’re working with at any given time makes the entire course of much more environment friendly and means we get monetary savings, we save time, and we are able to ship higher initiatives on the finish to our shoppers.
Then there’s the artistic collaboration facet. According to Fraser, by eliminating the necessity to dig via electronic mail threads, Frame.io makes the enhancing course of much more environment friendly. “Clients are able to seamlessly make comments on edits and revisions, and making changes is really quick and easy for us and for them. We’re able to communicate clearly with them and make the whole process as smooth as possible for us and, more importantly, for our clients.”
The transfer to Enterprise
When your shoppers are a number of the most recognizable manufacturers on this planet—Honda, Rolls- Royce, Red Bull—and so they preserve coming again, you must determine you’re doing one thing proper.
The ease with which Stamp retains their manufacturing prices and environmental impression down, and the power to streamline the enhancing course of whereas delivering world-class content material, proves they’re doing many issues proper. But past that, they’re additionally capable of serve a number of the most security-conscious shoppers by utilizing Frame.io Enterprise.
British investment group Octopus is one such shopper that entrusts Stamp with their delicate content material. The two firms should not simply aligned creatively, they share sturdy company values. As a B Corp themselves, Octopus’s acknowledged mission is to “invest in the people, ideas, and industries that will change the world.”
Stamp opted to maneuver to a Frame.io Enterprise account to entry the improved safety features that include it in an effort to meet Octopus’s stringent requirements, like Watermark ID and password safety of the movies they share. “We’re able to separate out clients and team members to make sure that only the people who are authorized can see some of the material we’re dealing with,” Ben says. “Some of it is financial results for companies that are two or three days out before they’re publicly released, so we need to make sure that we know exactly who has access. For Rolls-Royce, we’re filming highly sensitive equipment, machinery, and IP. I don’t think we would be able to have clients like that without Frame.io Enterprise.”
For Rolls-Royce, we’re filming extremely delicate tools, equipment, and IP. I don’t suppose we’d be capable of have shoppers like that with out Frame.io Enterprise.
Preparation plus instruments equals success
There’s a purpose why Stamp is trusted by a number of the most technically achieved companies on the planet. “We’ve seen a lot of technology come and go, and sometimes something comes along that just changes the game,” Ben says. “We’re like a Formula 1 pit crew, trying to shave small fractions of seconds here and there, and in production that’s everything.”
“When I first saw Camera to Cloud it blew my mind. We get quick feedback efficiently and clearly so that we’re not wasting rounds of edits. We can send links to the edits securely. And we can make sure that our freelancers have access to only the relevant projects and everything is secure. The best tools disappear into the background and allow you to connect with your clients or an audience and just help you operate.”
Functionally, saving that type of time was key to the WeAreFearless Bridgestone marketing campaign. Called “Prepared to Perform,” the tales depict how Olympians depend on preparation, not luck, when competing, echoing Bridgestone’s personal company dedication to best-in-class efficiency. Filming athletes shouldn’t be like filming actors—you will have a restricted variety of hours with them. Stamp went to nice lengths to organize for the shoots with the athletes, fastidiously storyboarding all of the pictures in order that they knew precisely what they needed to seize.
“When we were working with Rémy, he’d already done ten kilometers on the water and then we’re doing some sprints with him,” Ben explains. “We’re not trying to go, ‘Hey, the client’s not here. Let’s shoot ten more options just in case.’ If we didn’t have the right systems where people who aren’t even physically there can see the shot and sign off, you could risk injuring him.”
“The quality has to be high in terms of storytelling, cinematography, pacing and accuracy, and it all has to be able to cut together. The technology is helping us to improve that. So if we need to spend more time on one particular take, we can. We can nail the shots and move on,” he provides.
According to Martyn Black, Stamp’s senior producer, utilizing C2C can also be a comfort for the shoppers. “They know that you’re filming at a certain time, but they can be going about their lives doing other things. And then they can look at [the footage] on their phones or on their iPads, which is a massive benefit.”
Stamp additionally appreciates how all of the Adobe Creative Cloud instruments work collectively to supply an entire end-to-end ecosystem. “We use Adobe Premiere, InDesign, and Adobe Stock. We’re using Audition and Audio Enhance, which has been really useful. Our contracts are done in Adobe Acrobat Reader,” Martyn says. “Adobe has a very broad suite of tools.”
For Stamp, it’s all a part of staying forward of the competitors and protecting their artistic edge. “We don’t keep doing the same thing because eventually our competitors will catch us. We’re using better and better tools and we’re getting better and better at what we do,” Ben says. “For the next stage, I’d like Stamp to become a content engine for big companies that are trying to influence the way the world operates in a positive way. I’d like them to rely on us to create more content for less money than we used to.”
“Sometimes people operate at a lower cost but have lesser tools. One of the things that sets us apart is that we’re willing to do whatever it takes to make sure that we can deliver the best possible experience. At the end of the day, we’ve grown our business because we’ve invested in the right tools and equipment, which gives our clients confidence.”
At the tip of the day, we’ve grown our enterprise as a result of we’ve invested in the proper instruments and tools, which supplies our shoppers confidence.
Whether you’re evaluating the success of an organization or an athlete, actions all the time communicate louder than phrases. Words alone received’t land a shopper or win an Olympic medal. Words received’t make a software program device change the way in which a buyer works or the outcomes they’ll obtain.
But when our clients get pleasure from utilizing our instruments, we expect that’s a profitable mixture.
