Apple’s Glowtime event brings a trio of recent updates throughout Apple Watch, AirPods and iPhone. Like all Apple occasions there’s so much packed into that 90+ minutes, however the largest information for filmmakers and media creation of us was close to the tip with the introduction of the iPhone 16 Pro and iPhone 16 Pro Max.
The new iPhone will, in fact, be quicker with a brand new A18 Pro chip. That will allow issues like higher graphics efficiency and the upcoming Apple Intelligence. But there’s so much to love for these of us whose fundamental iPhone use appears to be the digicam options. At the highest of that record is a brand new button: Camera Control.
this animation that occurs while you open the digicam app from the Camera Control 😮💨 pic.twitter.com/p2MuetrQVB
— Sebastiaan de With (@sdw) September 9, 2024
This new Camera Control button comes at an fascinating time. For iPhone customers, the glass slab design isn’t actually a spot the place massive design modifications appear to have the ability to occur. Since we spend a lot time utilizing our telephones as cameras, this new button provides us one thing enjoyable to play with. It additionally makes use of some acquainted music reminiscence to those that have used a devoted DSLR. Andpple says that “later this fall,” the Camera Control button will probably be up to date to permit for pressure-sensitive controls, not simply within the native digicam app however in third-party apps as properly. While the Camera Control button has plenty of {hardware} designed into it it’s the software program that’s actually going to make it practical. It seems like this new button will launch the digicam app so meaning these of us that maintain the Action Button set to open the digicam will have the ability to change that Action Button to another performance. Another replace coming later to the Camera Control button will allow you to level your cellphone at an object and have Apple Intelligence inform you all about it.
I do should surprise how properly the Camera Control button will work with a cellphone case.
New MagSafe circumstances from Apple, Silicone and Clear (no FineWoven) have a sapphire crystal button over Camera management with conductive layer. pic.twitter.com/uAMot0YWHC
— Stephen Robles (@stephenrobles) September 9, 2024
I suppose the above tweet signifies that circumstances should take that new button into their design. I wager they are going to be costlier. The new Beats circumstances appear to have a brand new “conductive layer” for the Camera Control button.
A contemporary 🆕 match for iPhone 16 📱 Introducing the Beats iPhone circumstances with help for MagSafe and Camera Control. pic.twitter.com/DaVPAiGe3K
— Beats by Dre (@beatsbydre) September 9, 2024
No matter what sort of case you get you’ll need one which makes full use of this button because it seems like enjoyable.
Other new digicam options embody a 48MP Fusion digicam with a quicker quad-pixel sensor and 4K120 fps video recording in Dolby Vision. That ups the iPhone’s sport with gradual movement recording and now it’s simpler to regulate the playback movement body fee throughout playback within the Photos app. The common iPhone 16 Pro additionally will get the 5x Telephoto digicam which was once just for the Pro Max. For much more skilled workflows you’ll be able to seize 4K120 fps ProRes to a linked exterior drive.
These digicam developments come at a time when many people appear to solely shoot video and stills on our our iPhones. Just this weekend, I spent a very good little bit of time taking pictures with an previous handicap that had the flip-out display. I picked it up when a mother or father who was taking pictures a ceremony with it, needed to put it right down to turn into a part of the ceremony. While it was really sort of enjoyable to shoot with it, I thought of the way it had been years since I had shot any video with any sort of digicam with this form of kind issue. After it was over a number of of us we’re speaking about just about the one digicam many people use anymore is the digicam constructed into our cell gadgets. and is the resident photograph and video nerd within the group. I needed to remind myself that I’ve a fairly succesful Sony micro four-thirds digicam that shoots unbelievable photographs and fairly darn good video however but I hardly ever use it as a result of the video and stills from my iPhone are that good. couple that with how easy computational pictures is on a very good mole machine just like the iPhone and the way handy it’s to make use of signifies that my “good camera” just about stays within the digicam bag. This new digicam management button will make taking pictures media on the iPhone 16 Pro much more enjoyable.
There can be an surprising replace to audio with the iPhone 16 Pro. There are 4 new “studio-quality” mics that may seize audio in Spatial Audio. But you may also edit audio in new methods with what is named “Audio Mix.” Take a have a look at this picture:
When within the Photos app you’ll be able to toggle by way of completely different combine presets to do issues like carry out the themes in your movies even in noisy environments. That will probably be enjoyable to play with even if you happen to’re not taking pictures an expert manufacturing along with your cellphone.
Speaking {of professional} productions, the Apple occasion confirmed behind the scenes for the manufacturing of The Weeknd’s upcoming music video “Dancing in the Flames.” This is from director Anton Tammi and director of pictures Erik Henrikkson and can premiere this Friday.
It’s been confirmed that with the right support, iPhones can shoot some fairly pro-quality video. One quote from the DP stood out to me:
“I was very impressed with how iPhone 16 was able to pick up the strong highlights, the deep blacks, because we were shooting with very bright HDMI backlights hitting the rain and that was something I was worried about. ‘How will the iPhone pick these lights up, how will the contrast be managed, how will this look on the Weeknd’s face?’ And when I saw the results, I was blown away to be honest.”
There was little doubt some in depth post-production on the photographs they captured for this music video as that occurs with all high-end music movies. With the DP with the ability to dig into the picture throughout colour grading and obtain what they need, that tells me the iPhone captures some good knowledge. Considering the price of an iPhone vs a high-end cinema digicam, it actually can provide anybody the instruments to shoot professional photos. While I nonetheless assume these sorts of productions are extra advertising gimmicks at this cut-off date, in the event that they encourage somebody to shoot a movie they might not have in any other case shot, then the gimmick was price it.
There’s an entire lot extra to those new telephones however these have been the signature issues that caught out to me that content material creators may most be desirous about. Prices for the iPhone 16 Pro will begin at $999. Pre-orders begin at 5:00 AM PDT on 9/13/24 and will probably be obtainable on 9/20.
