By Gus Karam, Co-Founder & CSO at Final Frontier, in dialog with Anders Schroder, Co-founder of FRAME Studio, Copenhagen
In the world of luxurious watches, precision meets artistry in a fusion of expertise and digital innovation. One studio that exemplifies this synergy is Copenhagen-based FRAME, a part of Final Frontier’s directorial expertise. Renowned for his or her digital sculptures and high-quality 3D imagery, FRAME’s work with luxurious watch manufacturers is an ideal embodiment of Scandinavian design ideas—minimalism, class, and objective. In this editorial, Gus Karam, Co-Founder of Final Frontier, delves into the method and imaginative and prescient behind FRAME’s aesthetic with Anders Schroder, Co-founder of FRAME Studio.
GUS KARAM: WHAT LED YOU TO START WORKING WITH 3D FOR LUXURY WATCH BRANDS, AND WHAT ASPECTS OF CAPTATIVE YOU THE MOST?
Anders Schroder: Our journey into working with 3D for luxurious watch manufacturers is deeply linked to our admiration for Danish design, famend for its meticulous craftsmanship and minimalist ideas. At FRAME, we prioritize values like tactility, long-lasting supplies, stability, and objective—ideas which are additionally basic to the luxurious watch trade. The alternative to translate these values into intricate, high-quality 3D visualizations is what captivates us most. This alignment permits us to convey a degree of element and class that resonates with the luxurious watch market.
Gus Karam: Can we discuss how minimalism and your Nordic heritage affect your imaginative and prescient?
Anders Schroder: The “less is more” philosophy, deeply rooted in Danish design, informs each facet of our work. For us, luxurious is about simplicity—the place every element serves a objective, and nothing is extraneous. This method goes past aesthetics; it’s about crafting designs which are considerate, balanced, and constructed to final.
Our Nordic background encourages us to give attention to necessities, emphasizing high quality supplies and tactility. We imagine that design ought to have which means, extending past visible attraction to serve an actual objective. Every undertaking at FRAME begins by figuring out the story behind the product and aligning it with the model’s precision, making certain that we seize the essence of luxurious merchandise.
G.Ok: We love the multidisciplinary fusion of design, 3D modeling, digital sculpture, and animation that excels your work. What type of design and animation strategies do you utilize?
A.S.: “The idea is always the starting point, as we believe it forms the foundation of any compelling narrative. We take a technology-agnostic approach, meaning that while we stay updated on the latest tools and trends, we prioritize techniques that best support the story we’re telling.”
“Our process is guided by principles of minimalism and craftsmanship. We focus on simplicity, tactility, and purpose rather than chasing trends. For us, luxury and timeless appeal come from careful design and attention to detail, not just the use of the latest technology. This approach helps us remain true to our Nordic heritage, where the emphasis is on creating work that is meaningful, balanced, and enduring. We carefully choose tools and methods that align with the brand’s essence and the story we’re conveying, ensuring that we always capture the soul of the product.”
G.Ok: Could you stroll us somewhat bit via your inventive course of?
A.S.: Our course of follows a structured seven-step blueprint that ensures a clean journey from idea to remaining execution. It begins with inventive path, the place we work to completely perceive the undertaking’s aims and challenges, setting the inventive tone for all the course of. From there, we transfer into planning & budgeting, agreeing on the financials, deliverables, and timeline to make sure readability and alignment amongst all events. With this basis established, we proceed to asset’s constructing, creating the important digital parts that kind the core of the undertaking. Next, we give attention to idea & design, unifying across the inventive imaginative and prescient that drives the work ahead. To convey this imaginative and prescient to life, we develop detailed storyboards & animatics, meticulously mapping out the narrative body by body.
This cautious planning permits us to fine-tune the story earlier than shifting into Production, the place we execute the inventive plan and produce every scene to life with precision.
Finally, we enter the Versioning part, tailoring the completed piece for numerous platforms—from digital shows to in-store experiences—making certain the ultimate product matches completely in each context.
This structured course of displays our dedication to delivering compelling, purpose-driven work at each stage.
G.Ok: In your opinion, what are the important thing parts for constructing FRAME’s aesthetic?
A.S.: Our studio aesthetic is constructed on core inventive ideas that information our work. We emphasize conceptual depth, remodeling easy concepts into immersive and interesting experiences. A minimalist method drives us to streamline visuals, making certain each factor serves a transparent objective. Our designs are additionally tactile, providing immersive experiences that spotlight texture, materiality, and motion.
By mixing innovation with timeless type, we create a mature aesthetic that continues to be each related and enduring. Incorporating graphic design ideas permits us to craft cohesive and memorable visible narratives, whereas our give attention to making our work partaking ensures that it evokes emotion and leaves an enduring influence.
These ideas assist us create work that’s visually compelling and significant, shaping the distinct aesthetic of our studio.
G.Ok: What new path do you hope to discover subsequent along with your touchdown at Final Frontier and the US and Asia markets?
A.S.: At FRAME, we’re excited to develop into the jewellery and sweetness markets, as these sectors align effectively with our dedication to crafting purpose-driven and opulent experiences. Just as we’ve approached luxurious watches and different high-end merchandise, our give attention to minimalism, timeless design, and a spotlight to element naturally matches these industries. The jewellery and sweetness sectors current alternatives to use our experience in creating visually compelling and tactile designs that seize the essence of luxurious, constructing on the success we’ve achieved with different prestigious manufacturers.
Gus Karam: Thank you a lot Anders, for such correct insights inviting us to discover and perceive FRAME aesthetics into watch manufacturers. At Final Frontier what captivated us most from the Scandinavian CG marvels- is the truth that they seize the soul of luxurious manufacturers, not simply making a product—however telling a narrative beautiful crafted, that portrays the true essence of luxurious.
“FRAME’s design vision is based on the “less is more”. But, minimalism isn’t only a hype phrase for them—it’s a approach of seeing, residing and understanding design.”
