New season begins with a heartfelt, trendy love letter to creativity. In celebration of the worldwide inventive neighborhood, nonprofit group The One Club for Creativity has teamed along with inventive and media company Cutwater to launch an built-in marketing campaign for The One Show, one of many world’s most prestigious promoting and design award reveals.
The marketing campaign, entitled “The Creative Award for Creative Creatives”, kicks off the 2025 name for entries with a back-to-basics visible aesthetic. The inventive, which was spearheaded by Cutwater, boasts a sturdy content material library. It brings to life the curiosity and surprise of the creative course of by way of a blueprint-style design therapy in addition to positions the enduring One Show pencil because the beacon of the communications. The belongings will reside all through social platforms – similar to Meta, X, and LinkedIn – together with digital channels and worldwide e mail advertising and marketing initiatives.
“The One Show honors what should be valued the most: creative impact and merit. For this season, we developed a campaign for creatives by creatives”, explains Cutwater Founder and COO Chuck McBride. “We followed the essence of an approach to the award show’s blueprints of the pencil itself. The design system is strategically built to be friendly across digital and social, all of the places creatives will be. We can’t wait to continue the effort during the judging and winner stages.”
The work comes on the heels of the improvements and success from The One Show 2024. Last yr’s endeavor unveiled over 100 new classes and garnered greater than 20,000 items entered throughout 65 nations.
According to The One Show Director Adam Izen, “In addition to recognizing creative excellence, The One Show proudly stands on integrity. From its revered rigorous and equitable judging process, to ensuring that winning work can be accessed by all and pouring all proceeds back into the industry via The One Club’s many programs, our show is about more than a trophy — The One Show is about, and for, our creative community. Along with Cutwater, who felt it vital to highlight this message, we are thrilled to unveil this campaign underscoring our commitment to producing a creative show for creative creatives.”
The One Show 2025 is now open for entries. More data might be considered at https://oneshow.org/. The submission charges improve after every deadline interval.
The super-early entry deadline is on November 1, 2024; the early entry deadline is on December 13, 2024; the common deadline is on January 31, 2025; the prolonged deadline is on February 14, 2025; and closing deadline is on February 28, 2025.
Credits:
Client: The One Club for Creativity, New York
Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes
Creative Director: Amy Su
Senior Designer: Patrick Nelson
Copywriter: Mike Ennen
Group Account Director: Matt Allen
Account Director: Grace Fiset
Senior Project Manager: Ana Elejalde
Social Media:
Facebook: @cutwater
Instagram: @cutwateragency
X: @CutwaterAgency
LinkedIn: Cutwater
Facebook: The One Club for Creativity
Instagram: @theoneclubforcreativity
X: @TheOneClub
LinkedIn: The One Club for CreativityThe One Club for Creativity
About Cutwater:
Cutwater is an impartial inventive and media company with places of work in San Francisco and New York City. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Hartz, MoneyGram, Russell Stover, Brawny, Ray-Ban, and extra. https://www.cutwateragency.com/
About The One Club for Creativity:
The One Club for Creativity – residence of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competitors, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and extra – is the world’s foremost non-profit group whose mission is to help and have a good time the success of the worldwide inventive neighborhood. Revenue generated from entries to its world awards reveals goes again into the business to fund programming below the group’s 4 pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
