A glamorous Venice debut marked an unforgettable second when two cultural legends met on the massive display screen: Fernet-Branca and Maria Callas. The legendary bitter of Casa Branca made its cinematic debut alongside the Divine herself in Pablo Larraín’s new biopic, Maria. This eagerly awaited movie, premiering on the Venice Film Festival in September 2024, showcases the story of the world’s most celebrated soprano—portrayed by the inimitable Angelina Jolie.
This movie is the newest creation of Pablo Larraín, famend for his work in biopics like Spencer, and the movie was written by Steven Knight, identified for Peaky Blinders. In Maria, the viewers is swept into the ultimate days of Maria Callas’ life in Seventies Paris. The manufacturing is backed by a global powerhouse of producers—Lorenzo Mieli for The Apartment Pictures, Juan de Dios Larraín for Fabula Pictures, and Jonas Dornbach for Komlizen Film. With such a stacked group behind the mission, Maria is ready to captivate audiences worldwide, reimagining the fascinating story of Callas’ life, her unimaginable profession, and her final moments as a residing legend.
Callas sipped legacy secrets and techniques
But why Fernet-Branca? What does this iconic bitter need to do with Callas? As it seems, the Divine had a keenness for this storied beverage. According to historic accounts and a few mythologized tales, Callas loved sipping on Fernet-Branca, particularly throughout her social moments together with her well-known lover, Aristotle Onassis. Whether in Milan or on tour, Callas’ ritual was to bask in a small glass of Fernet-Branca earlier than taking the stage, typically including mint leaves to reinforce the expertise. This pre-performance custom is rumored to have saved her vocal cords in excellent situation, a hidden secret to her iconic voice that mesmerized audiences.
This story even ties into the creation of Brancamenta—born from Callas’ most popular mixture of Fernet-Branca and mint. Now, these two icons—Fernet-Branca and Maria Callas—are immortalized collectively on the massive display screen, able to seize the eye of cinephiles, opera lovers, and Fernet-Branca fans alike.
Niccolò Branca, CEO and President of Fratelli Branca Distillerie, couldn’t be prouder of this second: “We are proud to be part of this extraordinary cinematic project,” he mentioned, noting how completely Maria captures the magnificence, power, and custom of each Callas and the Branca legacy.
Savoring cinematic heritage bliss
Fernet-Branca’s presence in Maria provides a singular cultural layer to the movie, reinforcing its historic and iconic standing. A model steeped in Italian heritage, it has remained true to its roots since its creation in 1845. This movie will little question elevate each Callas and Fernet-Branca within the minds of audiences, making a cinematic expertise that blends historical past, glamour, and a contact of indulgence.
ABOUT BRANCA
Fratelli Branca Distillerie, an emblem of Italian excellence within the premium liquor business, was based in 1845. Under the management of Niccolò Branca, the corporate stays a family-owned enterprise, proudly selling the “Made in Italy” label to over 160 international locations worldwide. Fernet-Branca, alongside Brancamenta, Stravecchio Branca, Carpano, and different iconic drinks, continues to enchant the world with its distinctive formulation and timeless attraction.
For extra info, go to fernetbranca.com.
