If you’re a social media marketer, you already know all too nicely the way it feels to have your plate full.
Between planning content material calendars, getting approvals, and looking for sufficient hours within the day, it may be an actual problem. Trust me, I get it.
Now, think about when you may take one well-crafted weblog put up and switch it into a number of social media movies throughout totally different platforms. Sounds like a dream, proper?
Well, it seems reusing your content material has quite a lot of advantages.
Content repurposing can prevent a ton of effort and time. According to a study by HubSpot, entrepreneurs who repurpose content material are in a position to attain 1,000% extra folks and see a 200% enhance in engagement. Repurposing your content material permits you to lengthen its life, attain a wider viewers, and make sure that your message is constant throughout all platforms.
So when you’re a social media supervisor seeking to take advantage of out of each content material piece you produce, I’m excited to share how I remodeled a single weblog into 5 totally different items of social media content material in just some minutes.
Let’s get began.
1. Text to Live Video: Summarizing Key Strategies
First up, I created a reside video to spotlight the weblog’s key methods like understanding your viewers, choosing the proper format, utilizing storytelling, and leveraging knowledge. Live movies are implausible for grabbing consideration and delivering important insights rapidly.
Step 1: I chosen the text-to-live video choice from the dashboard.
Step 2: Enter your script. I selected the script primarily based on one of many sections of my weblog.
You may also select whether or not you wish to add a voice-over, music, and auto-highlight the textual content.
Script:
- Scene 1: “Learn the secrets to creating impactful L&D training videos.”
- Scene 2: “1. Know your audience.”
- Scene 3: “2. Choose the right format.”
- Scene 4: “3. Use storytelling techniques.”
- Scene 5: “4. Leverage data insights.”
- CTA: “Discover more in our blog.”
Step 3: Make changes as wanted. For instance, I modified the textual content colours to mirror our model id.
Step 4: Select the specified decision and obtain your completed social media video!
Check out the whole video here!
2. Text to Animated Video: Audience Analysis
Next, I whipped up an animated tutorial specializing in understanding your viewers for L&D movies. Animation is ideal for making advanced ideas straightforward and enjoyable to grasp.
Step 1: Select the text-to-animation function on the dashboard.
Step 2: Enter your script. Again, I made a decision to concentrate on the important thing pointers to draw the viewers’s consideration and provides them a motive to take a look at my weblog.
Script:
- Scene 1: “Step 1: Define your target audience.”
- Scene 2: “Step 2: Survey their needs and preferences.”
- Scene 3: “Step 3: Tailor your content accordingly.”
- Scene 4: “For extra suggestions, go to our weblog.
Pro tip: you may as well choose the AI Script function to generate a script for you if all you may have is a subject in thoughts.
Step 3: Select a template, I selected the one with a personality to present it some persona.
Step 4: Choose what kind of character and motion you need to your video.
Step 5: You may also add properties if you wish to add some graphics or icons to your movies, which can assist emphasize sure factors in your video.
Step 6: Create an outro, and add your organization brand to make the video personalised.
Step 7: Choose the video high quality you need and obtain the ultimate video!
Check out the whole video here!
3. Talking Head Video: Storytelling Tips
We additionally did a speaking head video to share some cool storytelling suggestions for L&D movies. This format provides a private contact and makes the recommendation extra relatable.
Step 1: Choose the speaking head function from the dashboard.
Step 2: Enter your script. For this one, I simply added the subject “How to Enhance L&D videos with Storytelling” and let the AI script function generate the script for me.
Step 3: Make edits and tweaks within the workspace relying on the characters, actions and colours you need. You may also add property and properties if wanted.
Step 4: You may also change the digicam actions to make your movies extra vigorous.
Step 5: Choose your video decision and it’s prepared for obtain!
4. Blog to Video: All-in-One Overview or Summary
For this one, we remodeled your entire weblog put up right into a complete animated video. This is nice for viewers preferring watching over studying.
Step 1: Choose the weblog to animation function on the dashboard.
Step 2: Highlight the sections of textual content you wish to be featured within the video.
Step 3: Make adjustments to the script if wanted.
Step 4: Pick the template and magnificence you wish to use.
Step 5: Make edits to the characters, backgrounds and textual content as wanted.
Step 6: Once you’re proud of the output, obtain your video!
Check out the whole video here!
5. Text to GenAI Video: How AI Boosts L&D
Finally, saving the very best for final, I created a GenAI video to indicate how generative AI can revolutionize L&D.
Step 1: Choose the Text to GenAI function on the dashboard.
Step 2: Enter your script.
- Title: “How GenAI Empowers Learning & Development Teams”
- Points:
- Personalized Content Creation
- Automated Training Materials
- Real-Time Performance Analysis
- Scalable Learning Solutions
- Continuous Learning Improvement
- CTA: “Empower your L&D team with GenAI for smarter, more efficient training.”
Step 3: Make edits within the workspace. If you’re not proud of the generated pictures, you may as well enter your personal prompts and generate a brand new picture for the scene.
You may also experiment and mess around with scene transitions.
Step 4: Finally, when you’re proud of the output, click on on Publish and obtain your video.
Check out the whole video here!
Pointers to Keep Your Blogs Repurposable for Social Media Videos
- Focus on Evergreen Content: Create content material that is still related over time. Topics like business finest practices, how-to guides, and foundational information are all the time in demand.
- Structure Your Content Clearly: Use headings, subheadings, bullet factors, and numbered lists to arrange your content material. This makes it simpler to interrupt down into smaller items for various codecs.
- Use Quotable Highlights: Write key factors and quotes that may stand alone. These are good for creating quote graphics or social media snippets.
- Think Multimedia: As you write, take into account how every part may translate into totally different codecs like movies, podcasts, and slideshows.
- Segment Content: Break down your weblog into sections that may simply be was standalone items. Each part ought to present sufficient worth to be repurposed independently.
- Use Consistent Branding: Maintain a constant voice and magnificence. This makes your repurposed content material simply recognizable and aligns along with your model id.
Conclusion
So there you may have it, 5 items of video content material from one weblog in underneath half-hour.
By repurposing content material you’ll be able to streamline your social media technique, save time, and maximize your content material’s attain.
Instead of regularly creating new content material from scratch, you’ll be able to leverage the ability of AI to rework one piece of content material into a number of partaking codecs. This method not solely retains your viewers engaged throughout totally different platforms but in addition ensures that your message is constant and impactful.
Whether you’re seeking to create reside movies, animated tutorials, or complete weblog summaries, Steve AI has acquired you lined. It’s a game-changer for social media managers and entrepreneurs who wish to keep forward within the content material sport with out burning out. So, give these codecs a try to see how they will enhance your social media technique!
