How To Use AI Text To Video To Level Up Your Marketing

Creating movies for your enterprise not requires an enormous manufacturing finances or a group of specialists.

Thankfully, AI text to video tools make it potential to provide partaking, high-quality movies shortly and affordably. Even if you happen to’re a one-person operation.

If you’ve been avoiding video advertising and marketing as a result of it feels overwhelming, you’re not alone. Many small enterprise house owners fear concerning the time, prices, and expertise required to provide professional-looking movies. But with AI text-to-video instruments, you don’t want technical experience or a large finances. These instruments do the heavy lifting so you possibly can focus in your message and your viewers.

Let’s take a more in-depth take a look at learn how to use AI text-to-video instruments to create compelling video content material that elevates your advertising and marketing technique.

But first, you is likely to be questioning …

What is AI textual content to video?

AI text to video instruments are platforms that use synthetic intelligence to show your concepts into polished, skilled movies. They’re designed to simplify video creation so it’s accessible to anybody — even in case you have zero expertise with video modifying or production.

Here’s the way it works: You present a script, define, and even only a few key factors. And the AI device takes that enter and generates a video full with visuals, animations, and voiceovers. (Some instruments even have superior options. You would possibly have the ability to customise parts like coloration schemes, transitions, or voiceover type so your movies align along with your model.)

For instance, let’s say you personal a customized swimsuit model.

You might enter a brief description highlighting reductions in your newest assortment of black suits for men. The AI device can create a video that includes glossy visuals of the fits, a fascinating voiceover, and dynamic textual content animations. In minutes, you’ll have a elegant video that’s able to share!

7 sorts of movies you may make with AI text-to-video instruments

AI text-to-video instruments supply unbelievable versatility.

Here are among the most impactful sorts of content material you possibly can create with these video mills:

1. Hand-drawn movies

Hand-drawn or “whiteboard” movies are good for explaining complicated concepts in a easy, partaking means. These movies simulate hand drawing visuals on a whiteboard whereas a narrator explains the subject.

For instance, if you happen to’re a monetary advisor, you possibly can use this format to elucidate retirement planning fundamentals. Or, if you happen to run a web-based health teaching enterprise, you possibly can use animation to reveal exercise routines or wholesome consuming ideas.

The hand-drawn visuals break down difficult ideas into digestible steps to assist hold your viewers engaged.

2. Prompt-to-animation movies

Prompt-to-animation instruments flip your written concepts into animated tales.

This format is good for storytelling, product launches, or promotional campaigns.

Imagine you personal a pet provide retailer launching a brand new line of eco-friendly canine toys. You might enter a script about why these toys are nice for canine and the setting — and the device would create a vibrant, animated video showcasing the advantages.

The extra particular you’re concerning the tone, visuals, and key messages, the higher the ensuing animation will align along with your imaginative and prescient.

(Include particulars concerning the characters, colours, or temper to assist the animation really feel extra customized and fascinating.)

3. Animated speaking head movies

These movies use AI-generated avatars to ship your message. The avatars can mimic human expressions and gestures, so that they’re partaking and relatable.

For instance, if you happen to’re a tech marketing consultant, you possibly can use an animated speaking head to elucidate cybersecurity ideas for small companies. Or, if you happen to’re an actual property agent, you may need the speaking head clarify the home-buying course of.

This format provides a human contact to technical content material, so it’s simpler for viewers to comply with.

4. AI voice to dwell movies

AI voice-to-live instruments sync AI-generated voiceovers with dwell footage. This format is good for coaching movies, occasion recaps, or company shows.

For occasion, if you happen to’ve hosted a group occasion, you possibly can use this device to create a recap video. Simply mix the footage from the occasion with an AI-generated narration and spotlight key moments and outcomes.

5. Skeuomorphic movies

Skeuomorphic movies add a 3D impact to flat visuals so your content material has a dynamic and trendy really feel. These movies work rather well for showcasing merchandise or apps.

A SaaS firm, as an illustration, might use this format to reveal its software program interface.

The 3D results make the person interface come alive, which helps potential clients visualize how the product works. After all, ~65% of your potential clients are going to be visible learners so it’s best to cater to them as a lot as potential

6. 3D nonetheless animations

These movies mix nonetheless pictures with 3D parts to create visually placing content material.

They’re good for product demos or showcasing key options.

For occasion, if you happen to promote customized furnishings, you possibly can create a video highlighting the craftsmanship of your merchandise. A 3D animation might zoom in on intricate particulars — like your maple wooden grain patterns and customized design parts.

Or if you happen to run a jewellery enterprise, you possibly can create a video showcasing your newest line of engagement rings. The 3D animation might spotlight diamond sparkles, zoom in on delicate bands, and rotate rings to indicate customized engravings and stone settings.

7. Text-to-GenAI movies

Text to GenAI movies flip your written content material into beautiful visible shows. This format is nice for repurposing weblog posts, newsletters, or ebooks into shareable video content material.

For instance, if you happen to’ve written a weblog about sustainable vogue, the device might create a video summarizing key factors. It might function visuals of eco-friendly supplies, factories, and fashions in sustainable outfits.

4 steps to utilizing AI text-to-video to degree up your advertising and marketing

If you’re prepared to make use of AI text-to-video in your advertising and marketing campaigns, comply with these easy steps.

Step 1: Outline your targets, target market, and options

Get clear in your advertising and marketing goals. Having a transparent aim will information the kind of movies you create.

Are you seeking to improve model consciousness, drive web site visitors, or improve conversions?

→ Then, get much more particular. For occasion, if you wish to improve model consciousness, what channels are you planning on specializing in? What metric will enable you to gauge your success? Why?

For instance, you would possibly need to boost the growth of active TikTok followers as a result of TikTookay constantly brings in potential leads. In this case, you’d take note of your new follower rely and your engagement metrics.

Next, outline your target market.

Understanding their wants, preferences, and ache factors is pivotal to crafting high-quality content material that resonates.

For instance, if you happen to run a tutoring enterprise concentrating on highschool college students, your movies must be quick, partaking, and targeted on fixing particular tutorial challenges.

Finally, join your options to your viewers’s wants.

Let’s say you’re a private coach. Highlight how your providers — like personalized meal plans or digital exercises — will help purchasers obtain their health targets. Frame your message round their motivations, equivalent to feeling extra assured or enhancing their well being.

Step 2: Choose video varieties that align along with your targets, viewers, and options

Different video codecs work higher for various functions.

Consider your digital advertising and marketing technique and buyer journey and select accordingly.

For occasion:

For social media platforms: Opt for short, vertical videos like prompt-to-animation movies, speaking head movies, or testimonials. These work properly for Instagram Reels and TikTookay.
When explaining complicated merchandise: Use hand-drawn movies or 3D nonetheless animations to simplify your message. These look partaking on YouTube, dwelling pages, and touchdown pages.
To construct belief: Create AI voice-to-live movies and text-to-genAI movies to coach your viewers and reveal your experience.

For occasion, a skincare model would possibly use animated explainer movies to showcase how a brand new serum reduces wrinkles — adopted by testimonials from clients who’ve seen outcomes.

Step 3: Add movies to your advertising and marketing campaigns to assist your gross sales funnel

Videos can improve each stage of the shopper journey:

For occasion:

At the highest of the funnel: Attract consideration with eye-catching social media movies or YouTube advertisements. These movies must be entertaining and informative to spark curiosity.
At the center of the funnel: Educate potential clients with product demos, tutorials, or behind-the-scenes content material. Answer their questions and deal with their considerations.
At the underside of the funnel: Build belief and drive conversions with testimonials, case research, or customized video messages.

For instance, a bakery might:

Post an Instagram Reel showcasing fantastically adorned truffles (prime of the funnel).
Share a behind-the-scenes video of their cake-making course of (center of the funnel).
Publish a buyer testimonial video raving about their wedding ceremony cake (backside of the funnel).

Step 4: Analyze your advertising and marketing outcomes and refine as wanted

Track video efficiency utilizing analytics. (Look at metrics like views, engagement, and conversion charges to guage what’s working and what isn’t.)

For instance, if an animated explainer video about your product is getting views however a number of clicks, you would possibly want so as to add a clearer call-to-action. Or refine your concentrating on. If a testimonial video performs properly on Instagram however falls flat on LinkedIn, it’s possible you’ll want to regulate the tone or format for the platform.

Use these insights to fine-tune your video technique. The extra you take a look at and optimize, the higher your outcomes will probably be.

More AI text-to-video concepts

Some extra examples of movies you would possibly publish to assist your advertising and marketing efforts embody:

If you’re testing video campaigns throughout a number of platforms or need to obtain viewer suggestions with out revealing your id, think about using an anonymous email provider. It’s a wise method to keep privateness throughout A/B testing, collaboration, or outreach—particularly when working with third-party freelancers or distant groups.

Wrapping up

AI-powered instruments will help you create high-quality, partaking movies — shortly and affordably.

Remember to:

Set clear targets.
Choose the precise codecs.
Work movies into your gross sales funnel.
Analyze your video advertising and marketing outcomes.

Start experimenting with AI text-to-video instruments and see how they will help you join along with your viewers and obtain your targets.

Looking for one which works like a dream?

Try Steve.AI, the patented AI tool that generates 7+ video kinds, together with animations, GenAI, and dwell advertising and marketing movies. Create professional-quality movies effortlessly.

Start your free trial today!