Project Overview
Texas Asphalt partnered with Austin Visuals to create a short-form explainer video designed to advertise their “50 miles in 50 days” highway building initiative. The objective of the animation was to obviously talk the corporate’s means to finish large-scale infrastructure tasks effectively whereas minimizing public disruption. The video wanted to be participating, technically informative, and appropriate for digital promoting and stakeholder displays.
The Challenge
The predominant problem was to take complicated building processes and make them comprehensible and fascinating for a basic viewers. Texas Asphalt wished to exhibit how multilayer highway building and optimized visitors administration contribute to sooner undertaking timelines.
Additionally, the animation needed to combine actual drone footage, inventory video, and CAD-based visuals, all whereas sustaining model consistency. There was additionally a decent supply window of six weeks and a hard and fast price range vary between $17,500 and $21,000.
The Solution
Austin Visuals 3D Animation Studio proposed a visible narrative that might present each the issues and the options provided by Texas Asphalt’s strategies. The animation opened with a sensible 3D scene of congested visitors, progressively transitioning to scenes of lane expansions and smoother visitors circulate.
To make the content material relatable, the video included a first-person perspective from a driver experiencing day by day delays, which transitioned right into a situation the place highway enhancements had been made.
The technical components had been visualized utilizing cutaway animations of highway layers, constructed from CAD information supplied by the shopper. These sequences demonstrated how supplies had been laid, compressed, and completed. Text overlays had been used to focus on building phases and efficiency objectives. Licensed music {and professional} narration had been added to bolster the message and information the viewer by way of the video.
To guarantee accuracy, Austin Visuals held artistic classes with the Texas Asphalt staff and reviewed every scene collectively. Storyboards had been offered early within the course of for alignment, adopted by low-resolution previews for evaluate. This allowed for collaborative suggestions whereas holding the undertaking on schedule.
The Results
The closing animation efficiently showcased Texas Asphalt’s capabilities in an expert, easy-to-understand format. Viewers may clearly see the before-and-after affect of the corporate’s work. The mixture of real-world footage and animated content material made the story extra plausible, whereas the clear visuals helped non-experts grasp technical ideas like highway layering and visitors rerouting. The undertaking was delivered on time and inside price range, and Texas Asphalt acquired a ready-to-use asset that may very well be deployed throughout social media, inside conferences, investor updates, and commerce reveals.
Why Choose Austin Visuals?
Austin Visuals brings years of expertise in creating customized animation for engineering, infrastructure, and public communication. Our staff makes a speciality of translating complicated technical topics into visible tales which can be straightforward to know and prepared for public viewing. For this undertaking, we provided a whole answer—from scripting and storyboarding to modeling, animation, sound design, and supply. We additionally labored instantly with Texas Asphalt to make sure that each side of the animation aligned with their branding and messaging.
Our Clients embrace:
Conclusion
This undertaking demonstrates Austin Visuals’ means to assist infrastructure shoppers like Texas Asphalt current their work in a compelling {and professional} method. The animation didn’t simply clarify the method—it helped construct belief, present transparency, and place Texas Asphalt as a forward-thinking firm within the building business.
If you’re searching for clear, skilled 3D animation to advertise your undertaking, educate your viewers, or construct credibility with stakeholders, attain out to Austin Visuals at the moment at [email protected] or name +1-512-591-8024.
Leave a Reply