Hidden Pigeon Company (HPC), the corporate co-founded by #1 New York Times bestselling youngsters’s ebook creator and illustrator Mo Willems together with RedBird Capital Partners and Stampede Ventures, has partnered with award-winning content material studio and digital media community, Little Dot Studios (a part of All3Media), to increase its presence on YouTube. As a part of the settlement, the Little Dot Studios U.S. group will present strategic and channel administration companies geared toward optimizing and rising the prevailing Mo Willems Workshop YouTube channel. Kicking off the brand new alliance is a Back-to-School Global Takeover on the YouTube Kids house web page, which is now stay and runs via August 14.
“Having a strategic, global digital strategy that aligns with our franchise growth plans is critical to the rapid development of our IP and Little Dot Studios is the perfect partner to help us reach, engage, and win over even more fans on YouTube,” mentioned Karen Okay. Miller, President & CEO, HPC. “We’re delighted to be working with their very talented team, who will help us manage the channel so that our content is presented in the most fun and entertaining way for kids, educators, and families.”
“Mo Willems’s characters have a unique way of connecting with both kids and grown-ups – they’re funny, thoughtful, and completely unforgettable,” mentioned Ben Arnold, SVP, Commercial Operations at Little Dot Studios U.S. “Our goal is to help Hidden Pigeon Company share that magic with even more families online, and build a space where those stories can really come to life.”
Little Dot Studios will work to reinforce consciousness and engagement on YouTube for HPC’s beloved characters, together with The Pigeon and Elephant & Piggie, which have captured the imaginations of kids and households worldwide with their coronary heart and humor.
Their first three way partnership is YouTube’s Back to School Global Takeover, with the Mo Willems Workshop YouTube channel prominently featured on the house web page of the YouTube Kids app. The full-scale promotion features a specifically curated back-to-school playlist with 9 movies — from The Pigeon, Elephant & Piggie, and Knuffle Bunny, amongst different well-loved characters, to Mo Willems himself, and extra. The movies, which embrace Read Alouds and animated variations of Willems’s bestselling books, are geared toward supporting studying expertise and social-emotional improvement, serving to youngsters and households put together for the brand new college yr.
The initiative additionally marks the launch of localized movies for the Mo Willems Workshop YouTube channel, translated and dubbed for world markets with a read-along of Willems’s bestselling ebook, The Pigeon Has to Go to School!. The title has been translated into seven languages (Italian, French, German, Japanese, Korean, Latin, and Castilian Spanish).
The back-to-school playlist contains new movies from the recently-launched Mo Willems Workshop YouTube studying collection, The Pigeon & Mo Read-a-LOUD!!, with The Pigeon puppet and Willems studying and taking part in together with among the creator’s books. It additionally contains the channel premiere of animated shorts based mostly on Willems’s literary works spanning the final 20 years.
Hidden Pigeon Company is the most recent youngsters’s model to affix Little Dot Studios’ rising leisure roster and can develop into a part of the corporate’s world community of over 1,000 social channels, which collectively generate greater than 11 billion natural views every month.
For extra information, go to hiddenpigeoncompany.com.
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