The post-production web has been all abuzz within the final day or in order it was reported that Media editing software vendor Avid explores sale -sources, in keeping with Reuters.
Anybody who has been within the video enhancing and post-production enterprise (and I feel that will be each as an editor and in administration) wasn’t shocked by this information. Avid has been by its ups and downs and CEOs over time (I interviewed current CEO Jeff Rosica at NAB not lengthy after he was appointed) as each Media Composer and ProTools have struggled to key up with their video enhancing and audio mixing opponents from a expertise standpoint. Different non-linear enhancing functions have lengthy eclipsed Media Composer in each performance and fashionable {hardware} help. We’re nonetheless ready on native Apple Silicon help for Media Composer.
However regardless of that each Media Composer and ProTools solider on stalwarts within the post-production business. They’re strong workhorses with a big built-in market share in put up homes and amenities everywhere in the world. Whereas neither has made big inroads in company media and branded content material Avid merchandise nonetheless minimize and blend most of what you see on tv or within the movie show. And whereas the devoted consumer base is getting older, they (we) nonetheless know the way to minimize and blend on time and on funds with Avid’s instruments.
Our post-production group on Twitter had fairly a chat about this information.
I like this take from Christian Glawe.
if Adobe or apple purchase them up and kill off media composer… ???????????? there’s a motive we don’t use premiere or fcpx proper now and it isn’t similar to, private choice. avid is designed for television workflows from the bottom up in a method its opponents simply aren’t
— little tiny hollywood child (@dazedinheaven) May 24, 2023
I don’t suppose I might agree with this above as of late as a lot as I might have prior to now. Each Adobe and Blackmagic are working very arduous at collaborative workflows with their toolsets. The largest benefit that Avid Media Composer at the moment has over its opponents is a longtime infrastructure. That’s partially because of Avid shared-storage but in addition because of the giant funding within the Avid infrastructure that many amenities have made so they’re very reluctant to vary. If it isn’t broke, why repair it?
The funding of us had been speaking about this too however they don’t care about media creation like we do.
$AVID up 16% after Reuters reported 40 min in the past that $AVID‘s exploring a possible sale. I feel it’s price $45, so a ton of upside even when I’m too hello. I used to be nervous a couple of Q2 miss because of the author’s strike, however that’s not related if this report is true. They normally are.
— SmallCapKing (@SmallCapKing2) May 24, 2023
Superior information! This was a prime 2 place however I offered 1/2 earlier earlier than the large drop.
What do you make of Avid exploring a sale at these costs? I want they might have carried out it when the inventory was in low-mid $30s.
— Sanjay X (@DrishtiCap) May 24, 2023
And, in fact, Avid’s inventory climbs on this information.
$AVID Avid Know-how inventory climbs on doable firm sale https://t.co/KqW1pPQB9g #AVID
— Proactive USA (@proactive_NA) May 24, 2023
Commentary has run rampant that individuals suppose that Adobe, Apple, Blackmagic and even Telestream may purchase Avid. I hardly imagine any of them would need Media Composer since most have a lot. extra fashionable enhancing functions. Perhaps they might need the Avid {hardware}, each the shared storage and/or the ProTools rigs.
Maybe top-of-the-line takes I noticed was this: Slight drawback for Media Composer customers: I think ProTools is rather more worthwhile than MC. For each $1 funding in software program growth of PT, Avid may get $5 again. Perhaps MC doesn’t break even and is being supported by PT gross sales. If that’s the case, why embrace MC within the sale?
The concept issues could possibly be cut up up the place Media Composer goes to 1 place and ProTools goes to a different is essentially the most believable that I’ve seen. Who is aware of what is going to occur.
This LinkedIn ballot has some concepts.
Apparently, LinkedIn polls are restricted to the variety of solutions so I don’t suppose that is very scientific.
We’ll be watching this one however within the meantime, each Media Composer and ProTools will maintain working and we’ll maintain enhancing and mixing with them!
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