Tomorrowland and Absolut Vodka have reaffirmed their ongoing partnership with the addition of a model new, restricted version bottle that celebrates the historical past of the beloved Belgian pageant.
The bottle, a part of Tomorrowland’s “United We Dance” initiative, underscores the long-lasting EDM pageant’s kinship with the pure world. The design’s crimson and orange butterflies stand to characterize two of Tomorrowland’s core themes: new beginnings and boundless freedom.
Absolut
The marketing campaign additionally arrives with an open invitation to residents of Belgium, the Netherlands, Luxembourg and Malta to enter Absolut’s “Drop It Problem.” Individuals of the Instagram Reels problem can scan the bottle’s QR code and submit their video utilizing the hashtag #UnitedWeDance with a purpose to be thought of for a particular grand prize: a Tomorrowland pageant package deal.
“Absolut Vodka and Tomorrowland share the idea that what unites us is stronger than what divides us,” Tad Greenough, International Inventive Director of The Absolut Firm, mentioned in a press launch. “Our collective mission has at all times been to carry individuals collectively, and this partnership does so in a manner that’s secure, enjoyable and inclusive for everybody.”
Followers should buy the restricted version bottle here. Tomorrowland 2023 returns throughout two weekends—July 21-23 and July 28-30—and encompasses a usually massive lineup with Hardwell, Martin Garrix, NERVO and lots of extra.
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