On the heels of their current Gold win at Ciclope Latino 2024 for his or her animated sustainability initiative for LG Appliances, ‘Better Choices Make a Better World’, LOBO appears to double down on a self-discipline they’ve been quietly excelling in for years. Their again catalogue of excellent animation-led initiatives usually contains live-action parts, however because the trade continues to shift, the pace at which they adapt is quick changing into one among their greatest strengths.
With the current noise surrounding generative artwork, for instance, LOBO utilized AI for the concepting section of their movie, ‘SAP Office Cat’. Working in collaboration with BBDO NY and SAP the challenge featured an animated cat painted within the model of Van Gogh. While the mischievous feline was created utilizing conventional CG strategies, using AI early within the course of hints at a myriad of future purposes for this groundbreaking expertise.
With the rise in reputation of mixed-media work, purchasers have elevated their demand for one provider to fulfil their wants. The all-new live-action division will assist LOBO clear up their purchasers’ issues whereas positioning them as a sturdy manufacturing firm with a deep nicely of expertise. “We’ve been actively involved in live-action productions for many years, but it’s become such an integral part of our studio that we feel now is the right time to develop it further,” says LOBO Managing Partner Luis Ribeiro. “All live-action division work and directors will be displayed front and center on our website to showcase our diversity of skill set and extremely talented team.”
The new division will hit the bottom operating with a formidable roster of administrators, together with Coutinho&Batti, Felipe Mansur, Gabriel Dietrich, Ricardo Carelli, Sebastien Caudron, Gabriel Nobrega, Mateus Santos, and Joao Tenorio. The live-action division is poised for worldwide operations, with LOBO well-equipped to serve purchasers worldwide. The technique contains increasing their presence within the US market, with full dwell manufacturing providers being led by innovative-minded NY-based EP Paul Amorese. Meanwhile, their HQ in Brazil boasts a state-of-the-art studio, which repeatedly attracts US manufacturers to South America.
One high-impact instance is Coca-Cola crushing its iconic brand to encourage folks to recycle their favourite drink containers. Created by Ogilvy New York and produced by LOBO, the ‘Recycle Me’ marketing campaign featured out-of-home and social media items that confirmed the well-known wordmark crumpled, crinkled and wrinkled in a myriad of how.
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