Access hundreds of hours of flicks to purchase, hire or watch from behind the wheel of a Mercedes Benz, an immersive in-car leisure expertise that was revealed this January at CES 2025.
First proven at CES 2025, the RIDEVU in Mercedes-Benz E-Class service enhancement introduces an immersive in-car leisure expertise, bringing the biggest catalogue of IMAX Enhanced films from Sony Pictures’ library like ‘Venom: The Last Dance’, ‘Spider-Man: No Way Home’ and ‘Uncharted’ from house to the automotive, by means of a partnership becoming a member of Sony Pictures Entertainment (SPE), Mercedes-Benz, DTS, Inc., a subsidiary of Xperi Inc., and IMAX Corporation.
IMAX Enhanced is the one technique to expertise IMAX’s signature image and sound outdoors of a theatre. RIDEVU delivers choose IMAX Enhanced movies that includes IMAX’s expanded facet ratio (EAR), IMAX’s proprietary DMR course of and DTS:X sound, accessible in a number of dubbed languages.
SPE’s RIDEVU service is on the market within the US, Canada, Japan, United Kingdom, Ireland and Germany. The service is totally built-in with choose OEM’s, together with Mercedes-Benz as the primary world automotive OEM. It presents entry to hundreds of flicks to purchase, hire or stream. Designed for the automotive, RIDEVU connects Sony Pictures’ films with its superior streaming expertise to create a primary of its type in-car leisure expertise.
According to Sony, “with RIDEVU, consumers can enjoy hours of entertainment on built-in screens or brought in iOS and Android devices, use Screen Manager to easily control playback across all screens from the centre screen and entertain passengers with individual or shared viewing experiences on up to six screens. Content can be accessed by the driver (while parked), front and rear seat passengers.”
This distinctive collaboration leverages the strengths of three leisure pioneers, SPE, IMAX and DTS, realizing their long-standing shared imaginative and prescient of making elevated, personalised and high quality content material experiences for shoppers, whether or not within the house or on the go.
First RIDEVU app launched final December
First RIDEVU app launched final December“By deepening our collaboration with IMAX, we’re demonstrating our unwavering commitment to providing discerning consumers with immersive experiences that transform every journey. By delivering IMAX Enhanced content through RIDEVU, we are showcasing what is possible as we push the boundaries of content and audio delivery in the car starting in Mercedes-Benz models later this year.” Said Pete Wood, SVP, digital gross sales, distribution, SPE.
Vikram Arumilli, SVP and GM, Streaming and Consumer Technology, IMAX, added this:
“We’re excited to bring IMAX fans closer to their favourite movie moments through powerfully immersive experiences in the car. This collaboration with SPE highlights our commitment to premium quality and innovation, unlocking a truly elevated in-vehicle entertainment experience that delivers the best of IMAX beyond the home.”
Bill Neighbors, chief content material officer for Xperi stated that “We are bringing our most immersive sound experience directly to the vehicle in a way that hasn’t happened before. With this collaboration, we’re not just providing a quality audio experience, we’re helping bridge the gap between home and vehicle, delivering personalised entertainment where consumers want it.”
Magnus Östberg, Chief Software Officer, Mercedes-Benz AG famous that “With IMAX Enhanced and DTS audio within Sony Pictures Entertainment’s RIDEVU, we will add an exciting new dimension to movie-watching in a Mercedes-Benz. Our large-format HD displays give our customers the best seat in the house, filling the cockpit with vibrant colours and immersive sound, just like in a movie theatre.”
Mercedes-Benz first launched the RIDEVU app from Sony Pictures Entertainment in December 2024, increasing its in-vehicle leisure portfolio. RIDEVU, SPE’s in-car leisure service, will make IMAX Enhanced content material from Sony Pictures’ library available in automobiles, beginning in Mercedes-Benz fashions with newest technology MBUX this summer time.
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