Insta360 supported para-athlete Lance Fenderson on his comeback to racing, a collaboration that marked the start of a strategic relationship with a number one nonprofit within the adaptive sports activities area.
The quick documentary of Lance’s story, introduced by Insta360, is now reside on YouTube – and you may watch it right here —, providing a strong firsthand account of his comeback and a deeper take a look at the group, resilience, and function that fueled his historic climb of Pikes Peak.
A spinal twine harm in 2019 left Lance Fenderson paralyzed from the chest down… however Lance refused to surrender on his dream of racing. In June 2025, he returned to the observe to tackle one of many world’s most harmful programs — a 12.42-mile, 156-turn mountain ascent by Colorado’s Rockies — and in doing so, redefined what’s potential for adaptive athletes in motorsport.
Throughout his rehabilitation and return to racing, Lance used Insta360’s X4 to overview and refine his efficiency. With its 8K 360 seize and AI-powered modifying instruments, the digital camera grew to become a key a part of his coaching — serving to him analyze runs, determine enhancements, and share his perspective with the world. For Pikes Peak 2025, Insta360 stepped in as a proud sponsor, providing not solely monetary and technical assist but in addition storytelling collaboration, making certain Lance had each the platform and the instruments to doc his journey. Using the brand new Insta360 X5, he captured the experience from his distinctive POV, providing an immersive take a look at a comeback constructed on grit, innovation, and perception.
“Insta360 is honored to sponsor Lance in his return to Pikes Peak. If there’s one thing we love doing, it’s backing people with powerful stories to tell, and this is certainly one,” mentioned Max Ritcher, Co-Founder & VP Marketing at Insta360. “Our goal is simple: to help more creators like Lance share their stories, compete with confidence, and be seen.”
Just one week earlier than race day, catastrophe struck. Lance crashed throughout a check run, severely damaging his automobile and casting severe doubt on whether or not he’d make it to the beginning line.
“We had that crash during test weekend… and there was a lot of doubt about whether I could even make it back here,” mentioned Lance. “But they [the sponsors] called people they knew and got the car back together in less than a week. And it drove perfectly. The mountain wants you to mess up. But for me, overcoming adversity — that’s what’s made me who I am.”
Thanks to the dedication and assist of all of the mission companions backing Lance, together with Insta360, BMW M Motorsport, Yokohama, and the High Fives Foundation, what as soon as appeared not possible was made potential in just some days.
This collaboration additionally marked the start of a strategic relationship between Insta360 and the High Fives Foundation — a number one nonprofit within the adaptive sports activities area and a longtime supporter of Lance.
Together, the 2 organizations are actually exploring new methods to empower extra adaptive athletes like Lance — by offering gear, manufacturing assist, and storytelling sources to assist amplify their journeys. The purpose is to carry these highly effective, underrepresented tales to wider audiences — and to encourage others navigating related challenges around the globe.
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