On March 31, 2023, we marked the two-year anniversary of releasing Camera to Cloud together with our two launch companions—Teradek and Sound Gadgets. Since its launch, we’ve enabled greater than 8,000 productions, added quite a few new integrations and partnerships, and heard from so lots of you ways Camera to Cloud has profoundly modified the way in which you create video.
At present, we’re thrilled to deliver Digital camera to Cloud to a brand new phase of the business. With the FUJIFILM X-H2 and X-H2S in-camera integration, photographers can now entry the identical development in cloud-production workflows that video creators have been having fun with for 2 years.
This primary-of-its-kind innovation has been examined by photographers in the course of the beta launch, and early suggestions has been overwhelmingly constructive. We’ve already heard anecdotes about how essential having automated backups would have been within the occasion of a corrupted SD card. Or how a photographer was in a position to ship a short-turnaround job in the identical day. Or how handy it’s to know that on the finish of an extended shoot day the information had been already safely within the cloud with no need to be manually uploaded. And that’s only the start.
Fujifilm goes first
As an organization dedicated to innovation, Fujifilm has been on the forefront of growth within the digicam business for many years. If you happen to have a look at their historical past, they started producing photographic movie and different supplies within the Nineteen Thirties. From there, they noticed the pattern of movie transferring to digital, and efficiently pivoted to digital applied sciences within the Nineteen Eighties. It was, in truth, Fujifilm that created the first fully digital camera to save data to a semiconductor memory card, which they unveiled on the 1988 Photokina present in Germany.
Now, in 2023, Fujifilm is once more forward of the curve by partnering with Body.io to pioneer the primary in-camera integration for photographers with Digital camera to Cloud (RED, in fact, has already deployed their C2C integration in the RED V-RAPTOR, V-RAPTOR XL, and KOMODO).
Like RED, Fujifilm understands the inevitability of cloud-first workflows and the way they’ll save creators money and time, cut back stress, and enhance artistic management. And like us at Body.io, they perceive that early adopters keep forward by having the time to construct out and effective tune their merchandise whereas others play catch up.
What Digital camera to Cloud initially got down to do was to eradicate the necessity to transfer bodily media within the type of a drive or a card from a set or location earlier than folks might view it or start enhancing it. Digital camera to Cloud basically modified the way in which creatives labored as a result of it broke the limitations of time and distance in order that regardless of the place your collaborators are, they now not have to attend. Ready for drives to be shipped, offloaded, transcoded, uploaded, and ingested used to take someplace between hours and days.
Now, that wait has been diminished to seconds. The truth that your collaborators will be on one other continent and take part in your shoot as in the event that they had been bodily there permits creativity in a complete new means. The truth that your editor can begin reducing with takes that had been simply captured provides their important voice to the dialogue. We’ve seen it demonstrated actually 1000’s of instances over the previous two years, most not too long ago with the video team at the Sundance Film Festival, the place the artistic director found how straightforward it was to “name audibles” for the groups taking pictures within the discipline, giving them a “stunning [creative] dialogue.”
Discipline examined, photographer authorized
We by no means launch a brand new integration except we’ve put it via the paces ourselves, and this one is not any totally different. So for our launch video we requested famend entertainment photographer Kurt Iswarienko to not simply star in our shoot, however to additionally use the FUJIFILM X-H2 and X-H2S Digital camera to Cloud integration to ship RAW information to Body.io.
As somebody who’s used to difficult multi-day shoots with celebrities and plenty of transferring items, Kurt views his position as that of a storyteller initially. Typically he’s the one who handles the post-production of his images and takes them to their completed kind. However generally he arms a tough drive along with his pictures off to an company or studio, who takes over the submit from there. For him, what this new sort of workflow importantly unlocks is the flexibility to extra intently obtain his artistic imaginative and prescient in digicam.
From a sensible standpoint, this workflow additionally saves time. With the sort of high-end shoots Kurt does, there are at all times numerous stakeholders who have to weigh in, not all of whom are bodily current for the shoot. Till now, Kurt’s digitech must cease what they’re doing, make a .jpeg, get the particular person’s e mail tackle, ship it, and look ahead to them to see the e-mail and provides suggestions.
“The RAW file can go instantly to the editor in actual time.”
Not solely that, they’d little or no management over how these pictures could be seen and at what high quality. This new integration implies that anybody who wants to provide suggestions can monitor the shoot because it’s occurring, and you already know that what they’re seeing is of a high quality that’s excessive sufficient to provide knowledgeable notes.
What’s additionally extremely beneficial is that now, with our new Seize One integration, the RAW file can go instantly to the editor in actual time, which helps Kurt share his imaginative and prescient with stakeholders extra precisely. The editor can ship them pictures which have already been adjusted, demonstrating extra of the artistic intent and leaving much less to the creativeness.
Or, if Kurt’s photographing a topic who’s going to be composited onto a background that’s beforehand been shot, he now can see how that comp will work and make any changes to his lighting, or can change angles or perspective proper within the second, minimizing the “repair it in submit” issue.
Past that, it’s additionally an enormous time saver for turning round pictures shortly. Having the RAW file instantly obtainable in Seize One implies that the picture will be edited, retouched, completed, and authorized even earlier than the shoot is over—and the photographer can take part in that course of.
Freedom of motion
Numerous photographers use Seize One with a tether that connects the digicam to a laptop computer or iPad to allow them to monitor what they’re taking pictures as they’re taking pictures. And that’s nice, as a result of for any digicam that’s not a FUJIFILM X-H2 or X-H2S you possibly can nonetheless benefit from Body.io by sending pictures from Seize One on to Body.io for distribution.
However not all images periods are optimized with a tether. Some photographers need freedom of motion with out stressing out their shoppers—who aren’t at all times in a position to see what’s being shot as a result of it’s going on to the digicam card. That’s why the flexibility to untether a digicam and nonetheless have everybody in a position to see and kind the photographs immediately is not only sport altering, it’s a snapshot into the way forward for how we are going to all work.
The opposite large benefit to this integration includes motion of one other sort. As a result of the FUJIFILM X-H2 and X-H2S mean you can additionally add 4K or 6.2K or 8K ProRes for tasks that require each video and photographic deliverables, it lets you not simply use the identical digicam, but in addition the identical director so the circumstances and artistic imaginative and prescient are constant.
After which, much more than that, the Body.io integration now centralizes your entire property for a venture in the identical workspace. All your collaborators, whether or not they’re engaged on images, design information, or video (or all three), can keep creatively aligned and share concepts and property simply and seamlessly.
Time for extra artistic management
What video creators have already skilled is now obtainable to photographers and their shoppers. And the advantages they expertise translate from the world of transferring pictures to print workflows. For producers, it’s about saving time and, by extension, cash. For shoppers and stakeholders, it’s about being nearer to the manufacturing.
However for videographers and photographers, it’s about having the time to be nearer to their artistic imaginative and prescient. By closing that hole between a shoot and submit, by gaining rapid entry to what they’ve shot to allow them to deliver recent insights to the subsequent day’s shoot, by with the ability to higher seize what they meant in digicam—the peace of thoughts this workflow brings to creatives is invaluable.
Finally, that’s what drives us, as we hunt down extra companions and extra integrations. We hope you’ll go to us at NAB on the Adobe sales space, N2438 within the North Corridor of the Las Vegas Conference Heart, so we will meet you, study extra about how you’re employed, and present you ways we may help.