Universal Music Group (UMG) has introduced a partnership with Endel, an organization that makes use of AI to generate soundscapes meant to facilitate work, meditation, and sleep. UMG will license use Endel’s expertise to allow its artists to create what it calls “science-backed” soundscapes designed to “improve listeners’ wellness.” The deal contains each new music and new variations of catalog music.
Endel’s mannequin elements in variables like climate, time of day, location, and coronary heart charge when customizing its audio streams for particular person customers. Earlier collaborations embody tasks with Grimes, Miguel, Richie Hawtin, and UMG artist James Blake.
In an announcement, UMG’s Chief Digital Officer Michael Nash stated:
The generative parts of Endel’s tech are designed to allow musicians to make use of AI to scale their music advert infinitum, creating perpetually regenerating artworks in their very own model. “We’re in a position to create albums with the push of a button,” co-founder and chief composer Dmitry Evgrafov told Pitchfork final yr.
On April 14, a TikTok person uploaded a tune known as “Heart on My Sleeve,” which purported to make use of AI to simulate the model and voice of UMG artists Drake and The Weeknd. UMG responded with a takedown discover. Three days later James Murtagh-Hopkins, UMG’s senior vp of communications, issued an announcement condemning the usage of copyrighted music to coach AI fashions, calling on platforms like Spotify and Apple Music to dam AI platforms from doing simply that: