Within the digital wilderness of the previous, SoundCloud was the oasis the place lure music producers flourished, fueled by the deep 808s that captured the essence of a golden period.
It was a time when the fun of musical treasure looking was at its peak. Lengthy earlier than the algorithms of streaming giants pillaged SoundCloud, it was the nucleus of digital music discovery, thanks largely to UZ.
On the again of his fabled “Lure Shit” collection, the pioneering producer began a motion within the early 2010s, inspiring legions of younger artists to provide lure music. The arrival of the style rapidly led to its explosion, however over a decade later, its progenitors are actually craving for the vestiges of a bygone period splintered by saturation.
A nostalgic UZ is now turning again the clock after asserting the discharge of “[his] secret stash of music this 12 months, beginning subsequent week.” He took to social media to share a number of previews, which you’ll take heed to under.
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UZ is not the one one eager for the ghost of SoundCloud previous. TroyBoi, one other deeply influential lure producer, not too long ago launched an EP as an “homage to the O.G. SoundCloud period and to the O.G. lure producers.”
“The sound is simply lure as hell,” he instructed EDM.com in a sweeping interview. “So this can be a large one for anybody who’s a giant fan of lure music and of that entire SoundCloud period, which all of us got here up in. I am simply tremendous, tremendous enthusiastic about this. Lure is actually alive and nicely.”