Location-based leisure (LBE) immersive experiences supplier, The Park Playground has introduced the opening of a second brand-new, state-of-the-art immersive digital actuality leisure venue in Birmingham.
This new venue is the second of three deliberate company-owned places within the UK, along with its deliberate franchised places. Every venue presents distinctive and aggressive VR experiences which can be appropriate for everybody aged 7 and over.
The launch of its Birmingham venue marks a major milestone for The Park Playground because it continues to develop in each guests and income. Since being based in 2018, The Park Playground has gone from power to power, doubling its topline income in 2022. In Q1 of this yr, The Park Playground additionally famous a major enhance in guests, welcoming greater than 20,000 at its venues all over the world – double earlier quarters.
With 13 owned and franchised venues throughout 4 nations – most not too long ago getting into the APAC marketplace for the primary time in Brisbane, Australia – the corporate continues to develop its footprint and prepared the ground for inclusive location-based leisure experiences.
Our substantial funding within the UK market displays the thriving curiosity in digital actuality expertise and the growing demand for partaking social experiences past the confines of residence leisure. This opening displays one in every of our predominant targets to attach individuals of all ages with the unbelievable potentialities of VR from experiencing the way forward for leisure to offering a possibility to discover the rising world of the Metaverse. As we method doubling our income as soon as once more this yr, our new venue in Birmingham’s vibrant Brindley Place, is the proper addition to our increasing UK portfolio.
Peter Vindevogel, CEO, The Park Playground.
The Birmingham venue will supply an thrilling array of interactive and aggressive immersive experiences, together with the brand new totally cell, free-roam, NANOCLASH FOCUS.
Developed in partnership with HTC and Triangle Manufacturing unit, NANOCLASH FOCUS is a first-of-its-kind eSports-inspired VR battle expertise that enables two opposing groups to compete on two unbiased fields concurrently. The expertise additionally kickstarted The Park Playground’s journey experimenting with using synthetic intelligence (AI), having used the expertise within the improvement section to streamline their workflows.
“We’re dedicated to creating immersive experiences that attraction to all teams of individuals, of all ages. Usually, location-based leisure (LBE) VR is an individual’s first introduction to digital actuality, so that is one thing we take into accounts from the very early levels when creating video games. Whether or not you’re a company workforce, a bunch of associates or in search of household leisure, The Park has enjoyable and interactive experiences applicable for all,” feedback Thomas Roozen, Head of Enterprise Growth at The Park Playground.
To guide your go to or to search out out extra about any of the immersive experiences accessible on the new venue, go to The Park Playground.
About The Park Playground
Launching in 2018, The Park Playground is a number one VR specialist providing distinctive and interesting location-based immersive experiences to teams of all sizes and other people of all ages. With a quickly rising library of unique VR content material, The Park Playground is on a mission to carry the way forward for leisure to most of the people.
Since its launch, the corporate has expanded to a complete of 13 owned and franchised venues globally, with an additional two UK-based places opening in early 2023. Its franchise programme presents companions all over the world the chance to run their very own VR-based experiences, permitting them to capitalize on the way forward for leisure with state-of-the-art expertise, high-quality VR video games, and an operational mannequin optimized for right now’s financial panorama.