Immediately we’re excited to indicate the world our updated brand identity with a brand new, trendy look to take us into the long run as an organization.
Over the previous two years, we’ve labored tirelessly to construct a world class in-house artistic company and that is the primary main physique of labor that has come from that crew. As an organization that serves creatives we need to guarantee we stay artistic ourselves, which is why it was so necessary to construct this artistic functionality from the bottom up, internally.
After we determined to replace our model, we approached the duty with the identical mindset and design philosophy we deliver to our product: it needed to be cinematic, premium, {and professional}. Most of all, sporting our emblem on a T-shirt needed to stand for one thing—a dedication to artistic excellence.
A recent shade palette and gradient system now tie the model collectively, drawing inspiration from our product’s core UI colours. Iridescent hues that emulate warm-cool cinematography language additional complement the imagery.
Our modernized Play button-inspired mark is now bolder, with extra balanced contours, and its form is echoed in solid lighting, which performs an enormous function all through our web site. And final, however hardly least, we’re introducing Body Gothic, our putting new font, designed from scratch in totally variable weights and sizes.
We have now been so lucky to rework Body.io from a small startup to a model that’s trusted by skilled creators throughout the business, and sustaining our authenticity has been pivotal to our success. It’s one thing we sweat the small print about, from the best way we communicate to workflows in our advertising copy to how we symbolize creatives at work.
The brand new Body.io model system is only the start of the subsequent chapter in our journey. At Adobe MAX we’ll have two groundbreaking integrations to share, so keep tuned. We will’t wait to indicate you what’s subsequent, and sit up for persevering with on this path with all of you.
Editor’s be aware: Frame.io updated press assets at the moment are obtainable.
