Versus, a premier creator of culture-defining artistic and manufacturing, introduced at this time the promotion of Rob Meyers to Managing Director.
Meyers has been a driving power behind establishing the studio’s manufacturing document since its inception, and with Versus’ ongoing growth, he’ll now lead the efforts to boost the group’s capabilities whereas rising its consumer base at a bigger scale.
“Versus approaches each mission holistically, recognizing the equal significance of manufacturing technique and the artistic course of,” said Rob Meyers, Managing Director. “By harnessing the collective expertise of our staff and forging progressive partnerships, we stand able to revolutionize viewers engagement and craft thought-provoking, medium-agnostic artistic that leaves an imprint on the cultural panorama.”
Below Meyers’ course, the studio has achieved spectacular year-over-year income progress. Recognizing the significance of strategic expertise in sustaining this progress, Meyers has efficiently expanded the Versus staff, growing its measurement threefold throughout his tenure. His strategic strategy to expertise acquisition has led to recruiting distinctive people in distinguished places together with New York Metropolis, Los Angeles, and the Midwest. His most bold endeavor in staff growth has been forming a artistic staff in Brazil, considerably broadening the corporate’s expertise pool and establishing the entity internationally.
Meyers has rigorously assembled his management staff with a sequence of strategic hires. Notable additions to the roster embrace an EP/Head of Manufacturing, Kathryn Henderson, EP/Originals, Mark Grande, EP/Enterprise Technique, Tony Kadillak, and EP/Director of Gross sales, KC Gulino. This collective has performed a pivotal position in shaping the corporate’s imaginative and prescient and implementing important methods to assist the rising international staff.
With a imaginative and prescient to broaden Versus’ talents to share culture-defining tales, Meyers set his sights past the standard business work from which the group was identified. He has performed a vital position in constructing and creating Versus Originals, the corporate’s cutting-edge IP studio.
It’s already been an extremely momentous 12 months for the studio. The corporate established an Leisure division in March, which has shortly cast partnerships with a number of the greatest manufacturers in leisure. In Could 2023, the division organized, “Meeting,” an unique night of networking attended by over 200 of the trade’s prime movers and shakers.
Moreover, Versus Originals launched “Enter the Slipstream” and at the moment has two different movies in progress for launch within the second half of the 12 months. This has all occurred alongside Meyers’ work in driving Versus’ thriving business manufacturing enterprise, which has grown 12 months over 12 months all through the corporate’s existence and has seen 2023 bustling with exercise, collaborating with main manufacturers corresponding to PepsiCo, Xfinity, Audible, Disney, Meta, and Fox.
Because the studio celebrates its tenth anniversary, it’s poised for a exceptional progress trajectory, fueled by the latest announcement of its partnership with Pentad. Meyers will oversee the Versus relationship with the newly shaped firm, Pentad, which has developed a singular strategy that assists manufacturers and businesses in forming, discovering, and fascinating with communities in actual time. This strategy supplies a cultural edge by figuring out new audiences to create compelling and genuine content material. Versus will likely be solely answerable for the culture-defining artistic and manufacturing for Pentad’s shoppers.
Versus is a New York Metropolis-based artistic content material firm that prides itself on bringing to life high-quality initiatives. With progressive and culture-defining concepts they deploy artistic methods utilizing environment friendly and forward-thinking manufacturing options. Led by trade game-changers, who convey artistic enterprise options to manufacturers and businesses worldwide. Purchasers embrace Audible, Disney, Fb, JBL, Mercedes, NFL, and Verizon. Dive into their award-winning work at https://vsnyc.tv/.